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Wanted: Domain Appraisal ThingsToDoInLondon-co-uk

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I've had a quite a few offers to sell this domain recently. According to google it gets 110,000 monthly keyword searches and is one of the most popular searched for 'london' phrases, and would make a really good brand.

Has anyone got any ideas on how I could monetise it. I was thinking obviously to create a searchable website of things to do and attractions to see in london. Maybe trying to monetise it using affiliate programmes such as londonpass.

Any other ideas?
 
Time Out London Card is also a good one.

Also Train/Transport tickets and Hotel stays.
 
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