To my Lateroom affiliates

[chippyb]

I think I have noticed something that could kill your sales on retuning customers if they use Google to find there way back to Laterooms.

I was wondering if others could test this out,
Go to your site there go to laterooms to you get your partner id and your cookie, right all good, leave laterooms and go back directly to laterooms, your id still should be there, right leave again go to google search laterooms but use there adwords ad to go back to laterooms,

Have you lost you id in the url?

Do you now have this id and value in the url ?
/p1301/pv080602a

we have just lost a sale for a retuning visitor?

Let me know as I think this is abt shit

Ryan

 

[retired_member33]

But no new cookie is placed if I am correct? So your cookie should still be valid?

 

[wb]

Common practice in affiliate marketing I'm afraid.

Why would a merchant pay for the 'returning customer' if the last way they returned was as a result of a PPC advert, not through your website?

 

[chippyb]

well maybe they did find laterooms through my website found they were they best and decided to go back to laterooms a day or so later to book, so without us they might of never gone to laterooms, I dont know just harsh i suppose

 

[Systreg]

There is a term called "de-duplication" which possibly covers this, I read about a long while back when they introduced it on AffWin for certain retailers, their site said:

What is de-duplication?

De-duplication is the process of attributing a sale to one online marketing channel on predefined conditions, these conditions will decide which tracking tag is shown at the confirmation of sale page.

Example

Where a merchant runs their programme on two networks, de-duplication is essential to prevent paying for the same sale twice.

This can occur when a customer has visited affiliate sites from both networks, and ends up with two affiliate network cookies on their computer.

Using automatic de-duplication, the merchant only displays the tracking for the network that last referred the customer. Therefore, only one network receives notification of the sale, thus removing the need to decline duplicate sales manually at the validations stage.

 

[arv]

If someone clicks on your aff link and they return later through someone else's aff link or from a Google Adwords ad, the recent click resets the cookie. you need to be the last link to get credit for the sale.

 

[Retired_member41]

I don't think Colin will be too happy with you asking everyone to click their Adwords either lol

 

[aZooZa]

Common practice in affiliate marketing I'm afraid.

Why would a merchant pay for the 'returning customer' if the last way they returned was as a result of a PPC advert, not through your website?

Exactly - cookie 'hierarchy' I think.