I think this is another name where the exact match is misleading and/or inaccurate:
Pre August last year the exact match for [tokens] was solidly in the 3,000-5,000 monthly exact range, then from September onwards it jumps to an average reading of 20,000+, but I don't see any logical reason for the jump.
Although it does have value in it's use as a generic name I'd say the value is more likely to be in it's potential as a brand - probably in the "Gifts to Surprise Her/Him that are more imaginative than book tokens" category.
Just my opinion of course, and you could always sell [book tokens] (2,400) as well just to be safe![]()
I don't think i've ever seen anyone so obsessed with the google keyword tool as you![]()
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