Valuing a Forum

[smokin]

Are there any precedents for valuing a forum?

Apart from obvious return on capital from adverts, any suggestions on how to benchmark?

Many Thanks

 

[mkellerman]

Are there any precedents for valuing a forum?

Apart from obvious return on capital from adverts, any suggestions on how to benchmark?

Many Thanks

How about:
36 x monthly profit

 

[domainseller200]

How about:
36 x monthly profit

There is much more to it than that including

- How many members
- What subject the forum is about
- How big is the audience you are trying to attract
- Long term potential
- Brandability
- Avenues in which the business could be increased

Lots of variables to consider