The only thing I'm slightly worried about is the period of potential initial down turn, as public start flapping over which new extension they think they should have.
As much as I detest on3&on3, I have to give their marketing team credit for creating what looks like the promised land: http://www.1and1.co.uk/new-top-level-domains?linkOrigin=&linkId=ct.tab.ntld.domains&stage=ntld
It gives the impression that every extension that has gone before is old had thus besmirching .UK
Now we here who are privileged to stand upon the shoulders of giants are certain 98% most will flop within 6/12 months, but that's not something that is easy to convey to a naive market.
As much as I detest on3&on3, I have to give their marketing team credit for creating what looks like the promised land: http://www.1and1.co.uk/new-top-level-domains?linkOrigin=&linkId=ct.tab.ntld.domains&stage=ntld
It gives the impression that every extension that has gone before is old had thus besmirching .UK
Now we here who are privileged to stand upon the shoulders of giants are certain 98% most will flop within 6/12 months, but that's not something that is easy to convey to a naive market.