69 views and not a single reply... I guess I'll give it a go.
Its pointless me mentioning the design/layout since its a $20 template with zero modifications (which, I suspect, is why you've managed to get this thread to 69 views with no replies), but I would say the content needs a bit of work.
You aren't doing yourself any favours by opening with "this site took us a long time to make". If it really did take you a long time to install a template, use the standard logo, not modify anything at all, and add a couple of pages of content without images, then I would suggest you should keep that fact to yourself
You're breaking Adsense terms on pages like this -
http://cheaptreadmills.org.uk/shop/running-kit/pedometers/ - no content whatsoever. I realise you're going to reply back its a work in progress... but ad the ads last rather than risk breaking the terms in the meantime (not like you're going to get any clicks so you're risking it for nothing).
You mention some tools you've developed - where are they? I don't see them linked from the homepage. Do they exist?
To be honest, stuff like this:
Throughout 2009 & 2010 cheap treadmills grew and grew up to the point where more expert help was needed to help grow the site to its full potential. Cheap treadmills was sold to a more dedicated webmaster who has the same views as the previous
just looks a bit silly on an MFA site that someones spent an hour on.
in fact in the last year cheap treadmills hasn’t received a single complaint.
That is not a selling point! Of course you've not received a complaint anyway, you don't sell anything...
You talk about the site in 2009... but the domain was registered in 2010. Or is this another optical illusion with dates like your experience dating back to 15 years old
I would be extremely surprised if those testimonials were ASA complaint - they aren't real are they? Either remove the testimonials or hold off till you actually have enough content to make fake ones look real.
Honestly, I'm wondering why I'm even typing this. If I wasn't waiting on an email back that I need to reply to before bed I'd do what the other 69 have done before me... think to myself "why the f**k has he posted this for a review???" and hit the back button.
Anyway, sort your Adsense out - I'm sure Google will be running checks on pages displaying ads with no content so its pointless getting a site removed from Adsense before you even launch it.