Any case-studies on site merger / consolidation

[peacock]

Hi All,

Has anyone come across any decent case-studies (blog posts, slideshare etc) on site merger or consolidation that they could share?.

e.g. brand A buys brand B and merges websites.
Perhaps if Apple bought Beats headphones and redirected Beats to Apple.com/headphones.

Thanks in advance!

Rob

 

[Edwin]

This might be of interest...
https://moz.com/blog/2-become-1-merging-two-domains-made-us-an-seo-killing

 

[peacock]

Spot on, thanks Edwin!