First of all, I'm not looking to cause panic or be negative etc. But I was just wondering how come I've not seen any discussions or threads here on Acorn about the new gTLDs that are coming out later this year. I've personally been obsessed with this issue. I've now set my Google Alerts to the latest gTLDs and read every single article, trying to work out how popular or soon they will take off, so I guess I just want to start a discussion and get peoples opinions on them. I've probably done more research then most people on this forum out of obsessiveness, so here's some points or opinions I found interesting. I'm happy to listen to any responses to them. 1. New gTLDs will increase value of .com and potentially .co.uk (obviously can't really comment on uk until .uk consultation is over). I've read on DNJournal and others that the more .whatevers you have, the more confusion it creates and the more it promotes .com as the no.1 resource. Obviously the more .whatevers you have then the more traffic leakage and potential customers you have for the .com too. 2. Previous descriptive gTLDs such as .museum, .mobi, .trave, .jobs, .aero, .biz have failed relative to .com/net/org popularity. Some people including myself have used this for an excuse why the new gTLDs will also fail, however I don't think that's a fair comparison now because it's going to be 100s-1,000s new gTLDs which will inevitably cause some sort of change to how we search and view brands on the internet, as opposed to just a handful which can easily be ignored. 3. Part of me thinks the new gTLD program "should" fail. Too many new gTLDs being released all at the same time (20 per week), can create tons of consumer confusion and is there really a big need for them? Do we need .Money, .Financial, .Investments etc etc? But then I think well there's too many being released and we're too far into this to go back. The future of the internet and domains/brands has already been set in motion and it's only a matter of time before we're forced to adopt the new gTLDs into everyday culture. E.g. .Apps makes a lot of sense, something like Rihanna.Music makes sense, .Law definitely makes sense imo (surprised it wasn't already a gTLD). And then I can see stuff like London.Golf, Sheffield.Golf, Wonga.Loans also making some sense. Plus the amount of money going into the new gTLds. Google, Amazon and Donuts have invested hundres of millions of dollars iton these new gTLDs (Donuts have some of the smartest internet/domain space people around from what I can tell so I assume they know what they're doing with their money) makes me think the new gTLDs must be successful. 4. I feel like new gTLDs will reduce value of EMDs, including premium ones. It's just a gut feeling. This is based on the fact that I think in order to promote a brand on a new gTLD is needs to have a brand at the 2nd level in order to differentiate from the generic gTLD. For example, something like Learn.Beauty doesn't seem like it will be marketed well, where as Vogue.Beauty, Oh.Beauty or BooHoo.Beauty might. I just can't see generic terms with a gTLD working. e.g. Money.Investment or Football.Sport doesn't have the same brandable ring to it as Money.co.uk or Football.com imo. 5. From an SEO point of view, I'm still a little confused. What I mean is, will the gTLD be viewed as part of the brand name. If I had Learn.SpreadBetting for example, would that rank for "learn spread betting" or would search engines just view the brand as "learn" and know that it's in the spread betting niche. The same thing with Personal.Loans for example. If we assumed Google generally treats all gTLDs with the same authority, then it would just treat Personal.Loans the same as Personal.com. This means it would look like the brand is just called "personal". Does that make sense? 6. From a domain investors point of view, I'm sure everyone has their opinion, but overall with over 1,000 new gTLDs set to be launched in 2013/14, surely there's too many possible domain extensions and 2nd level registrations to make investments worthwhile? I've heard this could be a new gold mine for people in our industry (afterall, imagine being there when .com first launched) but would domainers even know where to begin? For example, when the .co came out, people made their bets. But if rather than 1 new extension you have 100s new extensions all being released simulataneously I don't understand how people can find long term investments (I read on DNJournal a comment that they'll be good short-term flipping but he couldn't see any long term holdings). 7. One of the reasons I personally just can't see .com and in some cases other existing gTLDs and ccTLDs being replaced is just the sheer number of big brands using it. For example, Facebook.com, Google.com, Wikipedia.org, Youtube.com, Twitter.com, BBC.co.uk, Yahoo.com, Mashable.com, TechCrunch.com, etc etc etc. I mean unless they all use their .brand (which I still don't think makes that much sense as I think Facebook.com for example makes more sense than Home.Facebook) surely these guys arn't going to depart from .com? It's not like Facebook is going to migrate to Facebook.Social anytime soon or has any reason to. But then that makes me even more confused because if .com and .co.uk remain as pinnacles for big business, why would anyone bother using desciptive gTLDS such as .accountants or .money given the choice? Perhaps only small businesses would use the gTLDs who can't afford a nice looking .com or .co.uk? idk. 8. Do the new gTLD registrants even have the money to market and promote their new gTLDs to consumers? I can't even imagine how much money would be required to overcome the prevailing dominance of the .com/co.uk/org/net. 9. Who will be the first adopters of the new gTLDs? I was amazed at the fact that there are sites that have been using .travel for the last 5 years that I havn't even heard about. 10. Just wanted to say, I do see certain value in some domains such as .London, especially as localised and mobile search becomes more important. I'm also a fan of .Apps, .Law, .Eco etc. It's just the sheer number of gTLDs being released in a short space of time which I think will be messy, create confusion for businesses, consumers and marketeers, cause cyber squatting issues on a whole new paradigm, and overall the majority of the gTLDs just seem unneccessary. I hate the fact that branding a business online could become so much more difficult. For example, look at the US network ABC. I'm assuming they have a trademark, but imagine they didn't, and then you had ABC.web, ABC.family, ABC.health, ABC.marketing, ABC.blogs, ABC.apps, ABC.sport, ABC.london, ABC.tennis, ABC.school. Do you see what I meant? If you have a trademark brand, you're fucked fighting cybersquatters and protecting your brand. If you don't have a brand, then you could end up with your business name registered in a dozen other new extensions, making you harder to find online. My company is called ARG Media. ARG.co.uk shows up when I search for it. What's going to happen when ARG.sport, ARG.marketing, ARG.online, ARG.web, ARG.mobile, ARG.app etc all rank too? My honest opinion is that I don't see how it's going to be possible to brand a company online anymore. There's just too much confusion and dilution.