Whisky is an interesting one here in the UK, because Master of Malt dominate the UK online market (in fact they run a superb website).
But the market for whisky is huge. Prices for good and collectable whisky have risen hugely in recent years, not least because of interest in China and the Far East.
There are all number of rival distilleries and companies who ought to want this domain name, if only to forward to their own websites.
The malt whisky market is buoyant and the potential for online sales and profit is substantial, but it would take a load of development to compete with M of M.
Of course, I wanted this domain myself, but I'll just have to content myself with maltwhisky.org.uk and, best of all, drinking the uisge beatha.