$2600 auction yet only 73 searches?

[wakeywakey]

Hi Guys,

My first post so please be gentle with me.

I've been doing some research but I have loads of questions, so I hope you won't get fed up of me, but it's fasinating!
However, I get confused with all the figures quoted on what makes a good site and what doesn't.
For example, if you go to Flippa.com and click on "most active listings"-top of the list is www.vegtablegardeners.com.
Now this has a latest bid of $2600 yet is only No8 in google rankings
It does have a minimum monthly income of $110 so I guess part of it's appeal, is the fact that it is already set up.

But on viewing Google keywords Tool the keyword title only gets 73 exact searches for the key word. Even taking thats it's winter now, how does that few searches give a $110 per month?

Also, how does one know what ones site is worth?

 

[newguy]

In my view, the value of domain names can be quite subjective. Of course there are names which we effectively know command a high value, but there are others that may appeal to to people for any number of reasons. How many exact searches a term gets may not always be your primary consideration at all times. Of course it also pays to consider that .COM's tend to command a higher value too. It may be the those bidding are differently involved in this area, or the bidders may perseive the name has a certain value of potential. Some people may be in a better positon to add value to a domain/brand/idea/site than others.

 

[stevebrowne]

Some people buy entirely on the exact search number without any thought as to what else would be possible. Exact searches are just one metric to include in your valuation.

One example as to why not: Myself and others have a number of 3d tv related domains. Current search volume is extremly low. Does that mean that the domains have no value?

 

[newguy]

One example as to why not: Myself and others have a number of 3d tv related domains. Current search volume is extremly low. Does that mean that the domains have no value?

Exactly. In some cases there is anticipation of future based on the assumption that an area will become more mainstream. I have lots of 3D domain names and am hoping that the momentum continues to gain pace. Of course it's a gamble, but the outlay is very low, so it's worth the risk in my view.

Google Trends: 3dtv

 

[wakeywakey]

OK, what about sites that aren't already established?

I noticed that www.worldtravel.co.uk was sold recently for £560

Yet this is just a domain.
It's keyword gets 2,400 local searches per month (well, for December)
So isn't the person that bought the site just using exact seaches to help him decide the price?

I have a domain, whos keyword gets 8,100 exact searches, does this mean it could be worth 2 or 3 times the amount?
Should I build a site and try and get it established or just sell the domain for a nice profit?

 

[newguy]

I don't feel that it's an exact science. Peoples motives for buying cannot be known, and may range from clever to misguided. Worldtravel.co.uk may not sound like a great name to some, and may not have an amazing number of type ins, but it's quite a descriptive name, so if someone intends to create a site around that theme, then it could be the name for them.

I don't think it automatically follows that a name with more exact results that it's worth 3 times more, because it assumes that the site you're placing it up against has a set worth. Of course if, for instance a domain has 30,000 exacts and as $10 per click, we can expect it to has a certain range of worth, but aside from a core of predictable sales, I have seen many domains I consider to be dire sell for a decent amount, and some I consider to be valuable receive little interest. It may be that the value or angle I see in a name does not match up to that of others, and vice versa.

 

[wakeywakey]

Hi newguy, when you say "$10 per click" what do you mean?

 

[newguy]

The 'estimated average cost per click (CPC)' on the drop down menu here:
https://adwords.google.co.uk/select/KeywordToolExternal

 

[wakeywakey]

so does cpc have an impact on just a domain name then?

If so how?

 

[newguy]

so does cpc have an impact on just a domain name then?

If so how?

CPC is the average cost for the advertiser for the particular keywords in question. It's related to the term rather than the domain name, though of course the thinking is that if you have a domain name 'securedloans.co.uk' for seo purposes it should be easier to rank well with it, and as a site publisher (rather than an advertiser) you'd stand a greater chance of reaping the rewards of profiting from a keyphrase that has quite some value attibuted to it. You could expect some direct type ins into the address bar too.

 

[wakeywakey]

OK, I noticed that cheap-loans.co.uk | Information and links for cheap-loans was sold for £950 recently.
The CPC for this was £9.81
Does this mean that an advertiser will pay £9.81 to have their advert on your site?
Even if the site isn't well made or ranked?
No, I must be confused again as that can't be right?
Or is it £9.81 for every referral from your site?

 

[woopwoop]

..Worldtravel.co.uk may not sound like a great name to some...

I really like worldtravel.co.uk -

It's a gerenic phrase, but very catchy (because we've heard it so many times in our life), and the travel market is big business.

I used to work at an expo called 'world travel market' where all the companies involved in travel (not just hotels and airlines) would exhibit. Now I'm not sure what the expos domain was, but we would refer to the event as 'world travel'.

With hundreds if not over a thousand individual exhibitors at the event, worldtravel.co.uk will definitely have an appeal. And that's just to that group. There will be many other groups around the world with an interest in such a name. I really think it sold too cheaply...

But I can see it's really knowing markets to know which are decent domains that are popular - even without G's keyword tool (accuracy unknown)

There are lots of domains that I've passed up only to regret it when they sell for much higher than I had the chance to buy them at.

 

[newguy]

I really like worldtravel.co.uk -

It's a gerenic phrase, but very catchy (because we've heard it so many times in our life), and the travel market is big business.

I used to work at an expo called 'world travel market' where all the companies involved in travel (not just hotels and airlines) would exhibit. Now I'm not sure what the expos domain was, but we would refer to the event as 'world travel'.

With hundreds if not over a thousand individual exhibitors at the event, worldtravel.co.uk will definitely have an appeal. And that's just to that group. There will be many other groups around the world with an interest in such a name. I really think it sold too cheaply...

But I can see it's really knowing markets to know which are decent domains that are popular - even without G's keyword tool (accuracy unknown)

There are lots of domains that I've passed up only to regret it when they sell for much higher than I had the chance to buy them at.

Yes, as stated I do think for the purposes of creating a site around that theme, it is very suitable (and memorable). It's an instance where the number of 'exacts' don't really matter as such, as long as effort is put into creating a worthwhile service (good point about the possible inaccuracies too).

When you think of the mind boggling sales of certain cruise themed domain names, effectively that can be catered for under the umbrella of world travel, so while not being quite as specific, it does make the sale price of worldtravel.co.uk seem like a bit of a steal.

It all depends who the buyer is I guess, and what they bring to the table. Many a time we see an astoundingly good domain name worth £100,000+ with next to no imagination or funds put into actually realising the potential.

 

[wakeywakey]

OK, I noticed that cheap-loans.co.uk | Information and links for cheap-loans was sold for £950 recently.
The CPC for this was £9.81
Does this mean that an advertiser will pay £9.81 to have their advert on your site?
Even if the site isn't well made or ranked?
No, I must be confused again as that can't be right?
Or is it £9.81 for every referral from your site?

Any views on this guys?

 

[newguy]

OK, I noticed that cheap-loans.co.uk | Information and links for cheap-loans was sold for £950 recently.
The CPC for this was £9.81
Does this mean that an advertiser will pay £9.81 to have their advert on your site?
Even if the site isn't well made or ranked?
No, I must be confused again as that can't be right?
Or is it £9.81 for every referral from your site?

I'm under the impression that it mean that is the cost to the advertiser, so that kind of amount would be paid to google. As a website publisher, you'd earn a percentage of that amount. The percentage will differ depending on click through rate and so on..

 

[deanmain]

Hi
Can any one tell me if there is a masive difference in value of domain name if the usual order of a term or expression is reversed....For Example

I own patterns knitting.co.uk

I have checked Google and it lists the broad term patterns knitting & knitting Patterns as the same ammount......about 1/2 million Local and 1 million Worldwide

Is this right or does it have a big diffference

 

[Systreg]

@ Deanmain, forget about using the broad match, that means nothing, when you use broad it take all searches where the words pattern and knitting have been used in a search, not just as a 2 word phrase, so someone might have typed in "patterns required for my home knitting course", so it takes your 2 keywords from that search phrase and uses it as a broad result.

You need to set the keyword tool to "exact" when using it, in which case it gives these results for UK searches of that 2 word phrase:

[patterns knitting] = £0.17 - 390 exacts

 

[deanmain]

cheers for the reply...................so I have made a school boy error in buying then..DOH!!!

 

[deanmain]

@ Deanmain, forget about using the broad match, that means nothing, when you use broad it take all searches where the words pattern and knitting have been used in a search, not just as a 2 word phrase, so someone might have typed in "patterns required for my home knitting course", so it takes your 2 keywords from that search phrase and uses it as a broad result.

You need to set the keyword tool to "exact" when using it, in which case it gives these results for UK searches of that 2 word phrase:

[patterns knitting] = £0.17 - 390 exacts

Ok Ive just tried it under exact and it makes a big difference...could you tell me what a good or minumum local search figure would be ..to make name worth looking at ..is there a rough rule of thumb.

Many thanks

 

[deanmain]

Is a domain name matching a local search term with an average of 1000/month and a EST AVE CPC of £2.30...a good start for a mini site???

Any advice appreciated.