checking clicks in amazon

[Paullas]

Does anyone know how to check clicks in your amazon as to what website the user has come from.

I am finding over 60% of baskets are not converting for some reason so would be nice to compare these checkouts on my sites to the amazon clicks.

thanks

 

[pbryd]

You can create extra 'tracking id' in Amazon Associates.

Just click 'manage' and then 'Add tracking ID'

 

[Paullas]

You can create extra 'tracking id' in Amazon Associates.

Just click 'manage' and then 'Add tracking ID'

I have individual IDs per domain. What i mean is say for example in my fsb admin it says 100 checkouts but in amazon orders it only says 20 orders where made. I would like to see if they did actually abandon last minute and amazon did log the clicks or are the clicks going elsewhere.

 

[MikeJDS]

It shows the number of clicks for each domain (or Tracking-ID) in the "Tracking ID Summary Report".

 

[Paullas]

hi

yes i know but im looking if there is a way to break down the clicks into urls thats from my sites then i can compare them

 

[MikeJDS]

I'm not sure I'm getting what you mean.

For every site I have, I set a new Tracking ID.
So each one refers to a different site.
This report then shows clearly where those clicks came from.

Is that what you do?

 

[dazc]

hi

yes i know but im looking if there is a way to break down the clicks into urls thats from my sites then i can compare them

There isn't that I know of other than having individual tracking id's for every single link (depending how many you have this might not be very practical though).

Amazon are quite reliable and a high rate of abandonment at the last minute isn't unusual. Partly it's natural behaviour and partly it's looking for voucher codes that don't exist and having your cookie over-written.

Bear in mind also that their cookie is only 24 hours - a fair few sales happen long after the initial click.

 

[Paullas]

I'm not sure I'm getting what you mean.

For every site I have, I set a new Tracking ID.
So each one refers to a different site.
This report then shows clearly where those clicks came from.

Is that what you do?

Yes i see the clicks from the different ids and als see the succesdful basket sales but what im looking for if possible a way to see the clicks url from my sites to amazon didnt complete the basket

 

[MikeJDS]

I'm not sure how you could track individual pages.
Mine seem to 'add up' pretty well so never really thought about it.

@dazc Yep the Amazon cookie is usually one day - but if you use a 'remote shopping cart' this can increase to 90 days+

 

[AssetDomains]

Yes i see the clicks from the different ids and als see the succesdful basket sales but what im looking for if possible a way to see the clicks url from my sites to amazon didnt complete the basket

Not sure how well it would work but if you put statcounter code into the right template file you should be able to track the exit pages from your sites

 

[dazc]

@dazc Yep the Amazon cookie is usually one day - but if you use a 'remote shopping cart' this can increase to 90 days+

Well, you learn something new everyday - cheers

 

[Paullas]

You could use Google analytics goals and funnels to measure conversion rate.

Record and compare product URL's V.S products purchased on Amazon to discover which products/pages are converting.

http://support.google.com/checkout/sell/bin/answer.py?hl=en&answer=70648

cheers but i (like many) dont trust google lol

 

[Paullas]

Crikey, you don't want much do you?

Well, the tools are there, but whether you choose to use the tools that are able to gather the data you require is up to you.

Alternatively, be left in the dark - as you currently are.

i am working on a solution with a programmer at the moment so give it a few weeks and ill have what i need fingers crossed.

 

[Jamie101]

I'm not sure how you could track individual pages.
Mine seem to 'add up' pretty well so never really thought about it.

@dazc Yep the Amazon cookie is usually one day - but if you use a 'remote shopping cart' this can increase to 90 days+

Wait, is this easy to do?

I have a site that sells items through amazon and wouldn't mind increasing cooking length to 90 days!

Edit - it's not a FSB site by the way.

 

[AssetDomains]

i am working on a solution with a programmer at the moment so give it a few weeks and ill have what i need fingers crossed.

Sign up to statcounter it free. stick the default tracking code in the footer of the layout_default template file 90% it will work and will take about 10 minutes to test

 

[MikeJDS]

Wait, is this easy to do?

I have a site that sells items through amazon and wouldn't mind increasing cooking length to 90 days!

Edit - it's not a FSB site by the way.

Obviously with FSB its already built in.
For more info on doing it yourself, see here.

 

[Paullas]

Sign up to statcounter it free. stick the default tracking code in the footer of the layout_default template file 90% it will work and will take about 10 minutes to test

already have this in place. this tells me the search term people use which is spot on

 

[AssetDomains]

sound if its working then you should be able to use exit link activity to track the out links

 

[Paullas]

sound if its working then you should be able to use exit link activity to track the out links

yes statcounter is good, as i said got a guy working on a import tool for all the data so all should be good..