eBay unveils keyword ad system

[stevie]

Online auction giant eBay is to launch a keyword advertising system directing web surfers to product auctions related to the website they are visiting.

The new system, called adContext, is similar to Google's AdSense platform. It allows websites to display ads for relevant eBay inventories, and site owners hosting these auction notices to get a slice of the sales. Contextual adverting is already used by Google and Yahoo!.

full thread here http://www.theregister.co.uk/2006/06/13/ebay_keyword_ads/

 

[Admin]

Interesting, thanks, it seems everyone is following Google's massive success with this type of advertising, Yahoo, Amazon, eBay, .....

 

[gingeman]

Yeah I saw this a few months back and got straight on the registration front, getting my hands on http://advertcontext.com, which I have stuck a crappy mini-site on to promote. Nobody has made any enquiries yet, but i am hoping once ebay gets going with this I should be able to shift it without too much trouble.

i'm eager to see how beneficial this new player on the contextual advertisng front will be to domainer's, as YPN is not available to me and Adsense has limitations on certain domains.

 

[disruptive]

I can see the immediate benefits of ebay:

1. When you want to sell something from a variety of providers. Its makes it very easy.
2. No linking to other "farms" or advertising pages.

For example for www.oldradios.co.uk it could be great!