Explain in a Nutshell What's Changed with Google

[accelerator]

Hi Guys

I've been getting a little behind the latest SEO techniques as I've been busy away from the internet.

I just wondered if someone could give me a very quick explanation about what's changed with Google, and what to do about it?

Also, what do you think are the best SEO advice sites at the moment?

Thanks

 

[accelerator]

Maybe this was a daft question??

 

[murph]

Stay away from all types of automated link-building. Quality over quantity is 100% certain.
Keep on-site seo minimal too. Keyword density thresholds have dropped.
No-one knows specifics, it's all trial and error now.

 

[Admin]

This article may be of interest:
http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/

Admin

 

[WealdDomains]

This article may be of interest:
http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/

Admin

Thanks for that very recent link, Admin. Most of it was solid standard Matt Cutts stuff about decent unique value-add content, and I like the frogs example, but two aspects stood out for me.

First, obviously I'm naive about the world of infographics as I'm still enthused by the beauty of creative data visualisation and I hadn't realised how polluted it is.

Second, the Chicago v Austin pizza business example made me uneasy : two ends of the spectrum are presented, and it sounds as if Matt is skewed very strongly to one end of that spectrum, whereas I would be more in the middle and in tune with the mutually-exclusive visits argument. Since he's at Google and I 'm not, his opinion clearly matters more than mine though

 

[cc976a]

This article may be of interest:
http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/

Admin

Really interesting post. This is the new SEO Book.

Forget SEO, build a business for visitors and aim to be the best in your niche. A nice title tag, and marketing / PR (rather than linkbuilding) are the spices in your recipe.

 

[Jamie101]

Just read that link that Admin posted too, the pizza example was quite weird though.

If you're looking for a pizza in London for example, do you really care about the different tourist attractions there are in London? That's basically what he said there.

Thankfully I'll don't think I'll have to worry about that though since I don't own a business that operates all over the country!

 

[cc976a]

Thanks for that very recent link, Admin. Most of it was solid standard Matt Cutts stuff about decent unique value-add content, and I like the frogs example, but two aspects stood out for me.

First, obviously I'm naive about the world of infographics as I'm still enthused by the beauty of creative data visualisation and I hadn't realised how polluted it is.

Second, the Chicago v Austin pizza business example made me uneasy : two ends of the spectrum are presented, and it sounds as if Matt is skewed very strongly to one end of that spectrum, whereas I would be more in the middle and in tune with the mutually-exclusive visits argument. Since he's at Google and I 'm not, his opinion clearly matters more than mine though

Agree about the Pizza comment. Very one sided and not a good answer by Cutts. You can't have it both ways.

From a visitor perspective you could come through the front door, or via search engines take you to an inner page. If you have a page per town, you can't add the same sales pitch as it would be deemed as spammy. Although in reality the visitor is only looking on one page rather than sitewide.

Otherwise developing for visitor rather than algorithms is the bed approach, and is as it should be.

 

[IrnMary]

Test, test, test - don't listen to what other people say (especially Google employees), test your own theories, I still see plenty of sites ranking with "automated/spammy" link building techniques.

Check out "buy INSERT PRESCRIPTION DRUG HERE" in the American market for plenty of examples of how it's done.

Google will never be able to quash these, when they down one way they open up lots more. Pushing down organic results seems to be where they are headed, whether it's via Adwords/Shopping or promoting their own properties.

My advice is learn how to buy and monetise traffic, slowly but surely the days of "free" Google traffic are coming to end.

 

[noonoo1]

Since last October I have been concentrating on driving my sites to the top of google.co.uk

They have all reached page 1 of google for their relevant keywords and i must say its very pleasing to see the results.

3 .com

1 .co.uk

1 .net

1 .org

My next challenge is .co :mrgreen: