Google serps WOW!

[fish]

Never seen this before, here's a news type site I manage for the other half.
Showing two columns of results in serps

 

[rob]

Yup - been doing that for abit

 

[Edwin]

It's very devious/clever - if you don't care about the top result, everything else you'll see "above the fold" is an ad...

 

[AssetDomains]

Just noticed this do the number 2 on wards sites still show above the fold on smaller monitors.
Didnt see your post edwin I guess thats a no then ouch

 

[fish]

So, how can I get them to display the latest 10 articles as opposed to some which are weeks old?

Prob won't have any control over that I suspect ....

 

[dotNetFreak]

Yes, I first noticed it today. I think G must be trialing it as it doesn't always appear when repeating the same search later.

It also only appears for site/company names etc. i.e. it'll appear for something like 'acorn domains' but not 'web hosting'.

 

[aZooZa]

Prophecy: Nobody will care about Google in five years. Their 'goose will be cooked'. The internet will be far bigger than Google and all who court her. If you have generics and/or good content, try and ride the storm.

 

[Retired_member41]

It's only going to get worse for a while.

Where you have google auto fill as you type. You can as many do click on the serp result to go to your website.

But if you press go or the search button and there are no advertisers. It sends you automatically to the top results web site. Especially cruel for mobile traffic where most people press go or search.

It's been tested for a while but looks like it may be staying.

 

[Blossom]

Prophecy: Nobody will care about Google in five years. Their 'goose will be cooked'. The internet will be far bigger than Google and all who court her. If you have generics and/or good content, try and ride the storm.

Interesting. How will people find what they're looking for then? I can see Google being replaced with another search engine, or 'Search 2.0' or similar, but I can't see it happening within the next five years unless Facebook develops into a complete environment and incorporates search fully. Can't see them buying Bing, suppose it could happen but wouldn't be that great. Whatever search equivalents there will be, they aren't going to be that different to Google within the space of 5 yrs.

 

[Frog]

It's very devious/clever - if you don't care about the top result, everything else you'll see "above the fold" is an ad...

That can't be the reason they are doing it...

Its only showing for brand searches so nobody is going to search for a brand then not be interested in the top result(s).

 

[Edwin]

Its only showing for brand searches so nobody is going to search for a brand then not be interested in the top result(s).

Actually, many ecommerce searches are like that. "Nike trainers" - you want to find a shop that sells them, not the Nike site itself. So it forces the merchants to fight it out in the Adwords slots top and RHS if Google fills the entire screen with the "brochureware" (core brand) site that buyers couldn't care less about.

 

[Frog]

Actually, many ecommerce searches are like that. "Nike trainers" - you want to find a shop that sells them, not the Nike site itself. So it forces the merchants to fight it out in the Adwords slots top and RHS if Google fills the entire screen with the "brochureware" (core brand) site that buyers couldn't care less about.

Its showing it for "nike", not "nike trainers" for me. So imo those type of links are a good user experience for someone searching for "nike"...

Although on checking further I can see them for "Reebok Shoes".

This new set is actually letting more merchants on page 1... if the sole aim here was to push merchants to Adwords, why are they deliberately giving more of them page 1 rankings?

 

[GreyWing]

Decent news for exact match domain names though. Kind of shows the way Google are thinking as well that exact matches will bring in a benefit. As far as I have seen only exact match domains have it.

Of course the site will have to meet a certain level to benefit from it but I don't think it's out of reach as one of mine has it.

 

[Frog]

Decent news for exact match domain names though. Kind of shows the way Google are thinking as well that exact matches will bring in a benefit. As far as I have seen only exact match domains have it.

Of course the site will have to meet a certain level to benefit from it but I don't think it's out of reach as one of mine has it.

Its nothing really to do with exact matches so it won't affect much there. Its showing for Brands, not exact matches...

Can anyone show any examples of it showing for competitive phrases that are not navigational searches? The only one I could find where that happened was B&Q (diy.com) showing up for "DIY"

 

[GreyWing]

Its nothing really to do with exact matches so it won't affect much there. Its showing for Brands, not exact matches...

Maybe you can highlight a brand that isn't using an exact match domain?

I would have thought it was obvious that Google recognises a brand by the exact match domain and not a exact match domain by it's brand.

There maybe the very odd exception but I haven't seen a one of them show these type of results.

 

[Frog]

Maybe you can highlight a brand that isn't using an exact match domain?

I would have thought it was obvious that Google recognises a brand by the exact match domain and not a exact match domain by it's brand.

There maybe the very odd exception but I haven't seen one.

If you think Google is rewarding exact match domains rather than brands, why do sites on high value EMD's that are not brands, not have these links? ie paydayloans.co.uk, carinsurance.co.uk, creditcards.co.uk etc

 

[GreyWing]

If you think Google is rewarding exact match domains rather than brands, why do sites on high value EMD's that are not brands, not have these links? ie paydayloans.co.uk, carinsurance.co.uk, creditcards.co.uk etc

Because they are very high value sectors Google make a shed load of money from placing their ads on the results page. It wouldn't be in their interest to attract attention to the top organic spot.

 

[Frog]

But your argument there falls down when you look at any competitive niche as a brand search - search for a massive search volume term like "Interflora" and it has these links. And it has people trying to bid on it via Adwords at high prices... financially it makes very little sense to try and get people to click a natural result there either surely?

 

[GreyWing]

Google Keyword tool

Flowers £1.68 a click

Credit Cards £5.55 a click

Payday Loans £7.42 a click

But whatever the reason, surely you can agree you need an exact to be even considered to get your domain listed in the results page like this?

 

[Edwin]

Google's also taking another big bite out of the serps for certain types of comparison queries. To keep this thread clean, I started a separate one about this here...
http://www.acorndomains.co.uk/business-discussions/90641-google-takes-aim-comparison-sites.html