Graduate Jobs Board Business Advice and Strategy

[addz123]

Hi,

I'm involved in the student niche and planning to start a graduate jobs, careers and news website. (I know this market is competitive but ignore that please).

My question is how do I get the graduate jobs board going and contact employers to post on my site?

My plan at the moment is:

1) Install a custom jobs board on my site.

2) Get a copywriter to post jobs on my site from other graduate jobs board with a link to where the user can sign up.

3) Once my site looks legit, contact various graduate employers to post jobs on my site for free with a login.

4) Finally, once I have enough traffic, start charging small fees for more promotional forms of job advertisement (e.g. highlighted or featured in email newsletters).

Does this strategy sound the correct thing to do for everyone? I also had the option of installing a white label jobs board on my site via JobSite.com or even Monster.com, however I think I'm better off going with my own jobs board and custom content which Google will like.

The reason I want a jobs board on my site is that it helps provide more value to users (in addition to the careers, news, graduate living and gap year content), it gives me a product I can market through PPC, email lists and grow my social media campaigns, and finally the extra jobs content will help with bringing in more SEO traffic and natural links to my site.

If you wish to speak with my privately you can add me on Skype: agrunwerg



Thanks.

Adam

 

[tifosi]

Try alumni associations. They may have job lists that they're willing to put on an external graduate specific site as well.