JP use Chichester.co.uk for Chichester so that's a pretty good domain!
They also use Portsmouth.co.uk, but in each case the site in question is branded with the name of the newspaper, The Chichester Observer and The News respectively.
I think with Today it is an ok word to use for your branding, but in this case someone else is already using it and holds a claim to it - your registration would be in bad faith.
I've no intention of using it for branding, I am on the EMD and my branding is the same as my URL - the term townname.co.uk appears in the title, logo, headings and all through the content.
I've never looked at it this closely really, but in all the newspaper cases they are using a URL that does not match the (unregistered) trademark they are using on the website - that's the point I was trying to make in my last post. The word "Today" appears in the title of the page of the newspaper in question, but absolutely nowhere else. The use of a URL alone does not establish a mark or rights, or does it?
In your example above if I registered the domain chichesterobserver.co.uk (registered but not by JP) or chichester-observer.co.uk (FTR) then I would clearly be taking advantage of a name or mark in which JP has long established rights. If I used chichester.org.uk though? The website at chichester.co.uk is branded as Chichester Observer, have they established rights on the single word Chichester, or just the pair Chichester Observer? If they established rights it on the single word just by use of the URL, could they then use it to DRS other domains using the word, such as chichester.org.uk, or even chichesternews.co.uk, chichesterproperty.co.uk, chichesterjobs.co.uk etc?
In my hypothetical case then would their use of the word today establish rights for them, when it is used only on the title of the page? The page itself and entire website is branded quite differently, as newspapername.
I should just email them to inform them and move on (though I doubt they would care), but it has raised questions on how to protect and brand my town EMDs. Cheers again.