I wouldn't have hand-regged it, but if it was in a portfolio I'd bought, I would list it at £250 BIN and hope to sell for an offer of £99.
- cant see any sizeable business operation feeling the need to use that name...
on the plus side, there's no UK trademark for it,
and the YouTube channel 'Jolly Toy Art' has had nearly 1.5BILLION views - but can't see them chasing you down for it...