Namedrive Revenue Query

[redbird]

Every day I have one domain that receives 50 or clicks per day and mid way through the day Namedrive reports and average ppc of around $0.10 which equates to arounf $5 revenue and this is reported in Namedrive, however when I look at the same day a couple of days later the clicks are still 50 but the ppc has been reduced to $0.01 and revenue also drops to about $0.50c. This happens EVERY day. Can someone explain why?

An example is
Thu, Aug 24th, 2006 (snapshot taken half way through the day)
Revenue Views Clicks CTR Avg PPC
US$ 2.26 1140 24 % 2.11 US$ 0.09
yet when I look at it now..
Thu, Aug 24th, 2006
US$ 0.92 2150 58 % 2.70 US$ 0.02

PPc changed from 0.09 to 0.02 and revenue dropped accordingly.

Total figures currently displayed for complete day of yesterday are;

Date Revenue Views Clicks CTR Avg PPC
Fri, Aug 25th, 2006 US$ 4.32 2074 43 % 2.07 US$ 0.10

If this follows the pattern over last month this will reduce to about $0.40c revenue by tomorrow. ]

Is it me, is is namedrive? whats going on?

I must say that I've tried a few parking co's and prefer Namedrive over all of them, however a consistent 50 clicks per day (which is only a 2% CTR) should return me more than $0.50c a day surely?

I'd give SEDO pro a go but don't quite meet their requirements

Dave

 

[Jeewhizz]

The initial 0.10 per click is not the real PPC value. Each night they get an actual figure through an update from the ad provider (google et al) and then update the system.

I would try looking for different keywords if I were you - 0.01c is not good

Jee

 

[redbird]

The initial 0.10 per click is not the real PPC value. Each night they get an actual figure through an update from the ad provider (google et al) and then update the system.

I would try looking for different keywords if I were you - 0.01c is not good

Jee

Thanks for that, at least I know it working as it should rather as I thought it should. I've tried a few keywords and had one that was not domain name related which paid more but fewer clicks so gone back to domain related ones which give me more clicks but only at $0.01c..

I've heard that finance related keywords pay well, do you think it is worth having a finance related keyword on a domain not in slightest related to finace in the hope that I get 1 click out of 2000 views as I guess this would be more revenue? than 50 clicks at $0.01c.

What do people normally do keep to domain related keywords (guess helps google ranking for search) or just go for high value keywords? I just feel I must be missing out on an opportunity here for 2000 views per day which is greater than most of my others put together !

Thanks for clarifying

 

[grantw]

If you have a google adwords account youre best bet is to use the keyword tool to find the highest paying keywords, that will give you a good idea of what keyword to use. Using non related keywords such as finance related will get you a slapped wrist from Ed!

Grant

 

[redbird]

If you have a google adwords account youre best bet is to use the keyword tool to find the highest paying keywords, that will give you a good idea of what keyword to use. Using non related keywords such as finance related will get you a slapped wrist from Ed!

Grant

Thanks, I do have an adwords account good advice.
I don't fancy a slapped wrist from Ed, didn't realise that wasn't the done thing. I don't do it anyway was just thinking about best way of increasing revenue from one domain.

Dave

 

[NameDriver]

Hi Dave,

Didn't you get my PM on this yesterday? Hmm. I did send one

The problem here is that the keyword you have entered is only priced at $0.13 cents a click for the top ad with Google. If someone clicks an ad further down the page, then the PPC is going to be even lower. By all means, changing the keyword is the solution to this and there are no slapped wrists involved as long as you choose something higher-paying which is at the same time related to the topic, then it should improve the performance.
I love this tool. You can sort by "cost and ad position estimates" and then select "keyword popularity". That way you can see the top-paying keywords searched by how popular they are.
https://adwords.google.co.uk/select/KeywordToolExternal?defaultView=3

Hope this helps.

Ed

 

[grantw]

Never realised you could use that tool without an adwords account, you learn something new............

Grant

 

[SF]

Thanks for sharing the link ED

 

[redbird]

Hi Dave,

Didn't you get my PM on this yesterday? Hmm. I did send one [/url]

Ed

Nope still haven't got the PM nor email telling me I have one, hence the post here.

Thanks for explanation and link though.

The is one other question this raises, can you set up a keyword phrase consisting of 2 or more words, when I try this it seems to only use just the first word, does it need to be in quotes or words separated by delimiter etc?

Dave

 

[redbird]

Ed

Can you answer this. Is it possible to use a keyphrase of 2 words?
If so how do I do this as it seems to just use the first word

Dave

 

[NameDriver]

Morning Dave,

When optimizing, I almost exclusively use 1 keyword. I've talked about this before on AD as it's something which comes up pretty often. People who set more than one keyword often separate them with a comma, but I do find that this rarely triggers the desired results, as you say, it seems that Google is really only taking one of them - not necessarily always the first one. They seem to take the one which they deem "stronger" - i.e. they have more ads for it or they have more competition, whatever.
If you put in "Cars, Toasters" or even "Toasters, Cars", I would expect you to only get ads for Cars.

And then I go and spoil it all by actually testing out what I'm posting...

So I went to the ND Sandbox and put in "cars toasters" and "toasters cars" and "toasters, cars" and "cars, toasters" and received almost exclusively toaster ads from Google! Smashing.
Whatever the composition of the ads, my point is still proven that setting multiple keywords will often confuse Google into giving ads which are not relevant to one of the keywords which you set, thus rendering multiple keywords relevant.
Sometimes I go through the system and see people have optimized domains as "cars, trucks, automobiles, motorbikes, sinclair C5, motor, engine, cheap petrol" when they would get exactly the same results if they just put in "cars". There's also the user experience to be taken into consideration. If someone comes to a page which says "Sponsored links for Cars", I personally feel they are more likely to be interested than if they see "Sponsored links for cars, trucks, automobiles, motorbikes, sinclair C5, motor, engine, cheap petrol"

That being said, there's obviously nothing about setting "phrase" keywords. If you set a keyword for "used cars", then Google will see it as a phrase and you will get ads for that keyword. Even 3 or 4 word phrases can be recognised by the G.

Hope this goes some way to answering your quesiton

Have a great weekend.

Ed

 

[redbird]

Ed,

Thanks for that, I understand what you say re multiple keywords and have come to the conclusion that one keyword seems best, however I have a couple of domains where a phrase will probably be better, I'll experiment and see how I get on.

Thanks

Dave

 

[ei4you]

Hey Ed & Dave

I sometimes use 4 or 5 kws separted by commas but all similar personal loan, car loan, mortgage loan.

this still targets the ads the reason I have started doing this is due to using one kw secured loans est average pay per click 35 gbp gets 10c a click but the same term used to get around a 1.10usd any reason why its dropped seeing its the same competitive kw?

Any tips on getting higher click pay i use google ad tool however there is bids from 7p up 35 gbp anyway to get a decent click rate?

thanks people