Previously unreported Uniregistry sales - 2015

[fuzzer]

Stumbled on these - don't think they've been posted to AD yet.

Source - http://dnjournal.com/archive/domainsales-archive.htm - under 'special excel document'

goodthinking.co.uk - $18,000
alza.co.uk - $15,000
camp.co.uk - $14,900
thegoodlife.co.uk - $11,500
allcare.co.uk - $11,000
animas.co.uk - $10,000
installments.co.uk - $10,000
dialaphone.co.uk - $9,300
marriedwomen.co.uk - $9,000
timelapse.co.uk - $7,500
imet.co.uk - $7,000
cadar.co.uk - $6,800
gn.co.uk - $6,500
higherground.co.uk - $6,000
babygifts.co.uk - $5,500
toview.co.uk - $5,500
cyberlaw.co.uk - $5,000
finishers.co.uk - $5,000
hometeam.co.uk - $5,000
retrofurniture.co.uk - $5,000
ultramax.co.uk - $5,000
workstyle.co.uk - $5,000
bealert.co.uk - $4,000
cubatravel.co.uk - $4,000
kempen.co.uk - $4,000
projectorpeople.co.uk - $4,000
supernova.co.uk - $3,800
accesscontrolsystems.co.uk - $3,500
istate.co.uk - $3,500
pizzafactory.co.uk - $3,500
webbox.co.uk - $3,500
alisa.co.uk - $3,000
babylab.co.uk - $3,000
empiric.co.uk - $3,000
fullswing.co.uk - $3,000
tessellate.co.uk - $3,000
myrefund.co.uk - $2,750
tally.co.uk - $2,575
globaloffice.co.uk - $2,500
homelogic.co.uk - $2,500
modeldisplaycases.co.uk - $2,500
motorplus.co.uk - $2,500
mudlark.co.uk - $2,500
plasmaclean.co.uk - $2,500
qpac.co.uk - $2,500
theretailpeople.co.uk - $2,500
onlinebathrooms.co.uk - $2,250
businessapps.co.uk - $2,242
airambulanceservice.co.uk - $2,000
airmasters.co.uk - $2,000
beds4u.co.uk - $2,000
essentialoils.co.uk - $2,000
hipsurgeon.co.uk - $2,000
kinghomes.co.uk - $2,000
logoexpress.co.uk - $2,000
moley.co.uk - $2,000
niko.co.uk - $2,000
tamu.co.uk - $2,000
wassen.co.uk - $2,000
birkin.co.uk - $1,800
nextdayblinds.co.uk - $1,700
linenservices.co.uk - $1,540
beavertravel.co.uk - $1,500
secureidentity.co.uk - $1,500
slicepizza.co.uk - $1,500
techniclean.co.uk - $1,500
uliving.co.uk - $1,500
vipsecurity.co.uk - $1,500
wolfrock.co.uk - $1,500
considine.co.uk - $1,250
fieldsfarm.co.uk - $1,250
lovelane.co.uk - $1,250
quickcarcredit.co.uk - $1,250
rfsgroup.co.uk - $1,250
scubatank.co.uk - $1,248
fasttechnologies.co.uk - $1,200
leaseextension.co.uk - $1,200
medidata.co.uk - $1,100
motorcycletraining.co.uk - $1,100
aboc.co.uk - $1,000
alphasafety.co.uk - $1,000
beabetteryou.co.uk - $1,000
binarytrading.co.uk - $1,000
brightbee.co.uk - $1,000
closeprotectiontraining.co.uk - $1,000
designacake.co.uk - $1,000
designatshirt.co.uk - $1,000
doorstyle.co.uk - $1,000
farmpizza.co.uk - $1,000
furnishingcentre.co.uk - $1,000
heritagegarden.co.uk - $1,000
instantmortgages.co.uk - $1,000
masterfire.co.uk - $1,000
medicalnegligence.co.uk - $1,000

 

[Pierre Barnard]

Thanks, really hard to believe some of these domains fetching those high prices.

 

[Murray]

thegoodlife & goodthinking sound nice enough, but I wouldn't have thought they would be high x,xxx domain

Sometimes I feel like my valuation of domains are way too low.

 

[Sam]

Yes i can see a few of my sales in this list

Sent from my ONEPLUS 3

 

[Murray]

"marriedwomen.co.uk - $9,000"

If someone posted that in the appraisals I would have said not worth registering

 

[fuzzer]

Yes i can see a few of my sales in this list

Wasn't babygifts one of yours Sam?

 

[Skinner]

I looked at a few, I only track tag changes, majority were on the bbonline, and a few foz, the others were live domains or 123-reg etc.

If theres a specific name, I can look up what history I have access to, its mostly just dates and tags.

 

[Edwin]

I think the list also reflects the sheer number of domains they own. Huge numbers of hooks to potentially catch a fish on. Plus they probably process their leads through their own brokerage team, which might drive up their success rate %.

 

[TallBloke]

I think the list also reflects the sheer number of domains they own. Huge numbers of hooks to potentially catch a fish on. Plus they probably process their leads through their own brokerage team, which might drive up their success rate %.

When a party owns a large portfolio of names, that doesn't drive the price up of any singular name does it?

Would anyone on here say modeldisplaycases co uk would achieve xxxx ? Or farmpizza?

But just looked at those two and they're both established businesses.

ProjectorPeople went for $4000 and is still parked, but appears to be have been purchased by company that has the dot com.

GN.co.uk at $6500 was a great buy for GrowNorthern.com

 

[ian]

Whilst some of the sale prices on there seem staggeringly high, you have to remember that for any established company, to sink a few £k into a domain that firms up their brand identity is nothing. For startups or hobbyists, that's a different story.

 

[Edwin]

When a party owns a large portfolio of names, that doesn't drive the price up of any singular name does it?

Actually, it does.

If any given domain name only has a small chance of selling in a particular time period (e.g. a year) then having many, many candidate domains increases the chance of making a sale and therefore the chance of making a sale at a higher (than many people might expect) price.

For example, if someone owns 100 names there's not much they can do to sell more than a handful in a year (passively) no matter how good they are, simply because each individual name won't get many enquiries, and most of those enquiries won't turn into sales.

But if they own 50,000 domains then there are going to be dozens of enquiries every day (across the portfolio - not per domain) so one possible way to process them is to price the domains higher, accept a much higher "failure rate", but also a higher revenue per sold domain. Another possible way to respond to the same enquiries would be to price the domains low and achieve a relatively larger number of sales.

Each portfolio is different; only that portfolio holder knows their numbers. So it's impossible to put specific figures on it. But the above represents the two broad ways of pricing domains for sale (cheap = sell more, but burn through more inventory) to (expensive = sell less, achieve much higher amounts per sale, carry more unsold domains through renewals).

Rick Schwartz ("Domain King") is probably the ultimate example of the latter principle. Going by news reports, he has sold 1-2 names a year on average from his portfolio (which I believe is in the low xx,xxx in terms of number of domains) but he is achieving sales in the high 6-figures and low 7-figures on every single sale he closes. He's talked about that previously on an old blog - the fact that he achieves his high price precisely because he's become very, very good at saying "no" again and again and again...

 

[TallBloke]

so one possible way to process them is to price the domains higher, accept a much higher "failure rate", but also a higher revenue per sold domain.

Okay, yeah that's the important bit. Price higher but accept a higher failure rate.

 

[TallBloke]

...and it depends what the portfolio consists of too of course.

 

[Edwin]

Okay, yeah that's the important bit. Price higher but accept a higher failure rate.

Which only works if you have a decent number of enquiries in the first place! If you're getting almost no enquiries, you can't really afford to fail on the ones you do get.