rise of the brandables continues..

[julian]

seeing: peachy/co/uk around lots recently, nice name, easy to remember etc.

i'm at the point now where I think its actually better than loans/co/uk from the point of view that when joe bloggs mashes the url into google search box etc - what are they going to get with the latter..

 

[GreyWing]

Thing with brandables is that you can TM them for a certain class and stop Google from selling advertised to your competitors.

So "Peachy" if you wanted to use for car insurance means that you wouldn't have any competitors trying to buy your traffic for your car insurance.

So whilst exacts used to be almost everything, brandables have good sides too. We are going to use a brandable for another project we are starting.

 

[websaway]

Still the consideration that where a name is non descript the promotional costs will be higher.

 

[GreyWing]

Yep but harder to attack by hackers, Google is under attack at the moment with hackers and pop up sites that last for 2 weeks targeting exacts.

You don't get that with brandables. Finance exacts are next to useless at minute because of it.

 

[bb99]

I sold a brandable 5 letter word .co.uk recently to a lady with a sob story etc but when the WHOIS changed it turned out that it was a finance company!

I'm not bothered about the deceit because I named her a price I was happy with and she paid it.

Anyway, I keep checking every week or so expecting there to be a loans website on there but nothing as yet.

Short, catchy, brandables are indeed the way forwards

 

[namealot]

For many Brand always has made more sense , they allowed more scope for other products many were already known/established as such, Rise and dominance of certain search engines the methods and the ability to stop them plastering your competitors adds all over the page and partly because those pesky domainers regged most of the generics certainly helps too?

Ive found figuring out how to get the best price for them aside from the add / subtract zero/s method used by many? much harder to work out than genrics emd etc

 

[doodlebug]

I sold a brandable 5 letter word .co.uk recently to a lady with a sob story etc but when the WHOIS changed it turned out that it was a finance company!

I'm not bothered about the deceit because I named her a price I was happy with and she paid it.

Anyway, I keep checking every week or so expecting there to be a loans website on there but nothing as yet.

Short, catchy, brandables are indeed the way forwards

Never fall for sob stories mate, glad to hear you still got a good price 8)

 

[Murray]

I think google will continue to try and remove any possible advantage EMD's/PMD's etc give for ranking sites.

Of course some EMDs will still be good for other reasons.

But In coming years I am expecting the price of EMDs generally to really drop and in return swing up the price of brandables.

 

[DaveP]

I've been banging on about brandables for ages and I am a big fan of them. .com has caught onto brandables I think but the .uk market is still far behind. A lot of brandables that in .com would easily sell for mid x,xxx upwards can't even get low xxx in co.uk at this moment in time.

 

[bulkcorn]

Never trust anyone who's giving a sob story when it comes to a domain! They can always rent it if they can't afford to buy it right away!

 

[KarlM]

I Agree have been thinking this the last few months.

I think google will continue to try and remove any possible advantage EMD's/PMD's etc give for ranking sites.

Of course some EMDs will still be good for other reasons.

But In coming years I am expecting the price of EMDs generally to really drop and in return swing up the price of brandables.

 

[websaway]

They have to keep being a moving target for the model to work.

 

[Bailey]

Brandable domains have really been up their at the top of the tree (with generics) since, well certainly the last 8-10 years. The thing is to try and stick to the .coms with brandables. Sure pick up the .co.uk as well if your going to develop-it (don't fall into the trap of registering the .net and .org etc if your looking to sell)

There is still domains to be had at the .com level (takes a lot of time consuming searching) managed to register two more myself yesterday based around "gesture technology".

The method I've always used is to try and think about a market area first (preferably one your familiar with) then brain storm, a whole load of connotations, variations and word-plays, (yep list writing) rule out anything that is too long or is just to obscure. I have mentioned word-art before, It isn't necessarily at the top-of-the-list but, it has some input.

If you've got your thinking right, you should be able to find about 1 in 20 or 40 available to register. Leave it a day or two with the domain on a post-it, stuck to the desktop so you have to look at it constantly, and it will either be a convincing buy or you'll arrive at the "What the fuck was that all about" outcome.

Don't make the list based on random thinking, it needs to be about desirable domains.

And the funny ending is that most sales end-up with buyers completely outside of the market areas that you initially matched to the registrations - but if the words are good enough, they'll probably be flexible anyway

 

[Bailey]

Why'll were on the subject found this an interesting read from todays BBC tech page. UNGOOGLEABLE now that's a new term

http://www.bbc.co.uk/news/magazine-21956743

probably deserves it's own thread as a discussion here at Acorn