Wanted: Domain Appraisal Shoppable.co.uk

[John Harrison]

Hello

Reasons why I bought it:

- Its brandable
- Its easy to remember
- it is easy to spell
- purchasing from video and film is on the rise- the name lends itself very well to this
- it is generic allowing other uses

what do other people think?

 

[domsaleuk]

Hi John

My opinion on this one is as follows :-

Brandable - Yes ... but.... and it is a big but - you need to find the right organisation with deep pockets to buy into it, as in my view this is the type of name that is only brandable with mega bucks marketing and there are probably quite a few names like this for the people with the budget to choose from.

Easy to remember - No - the two P's are a problem but with deep enough pockets on the marketing side this could be overcome so people would remember

Easy to spell - No - as above - people will not remember if it is one or two p's - unless it is really well marketed

Video / Film - I sort of see your point but I think this is only relevant if it has been purchased by someone with a major marketing budget

Generic - No - not really. This is not a generic domain as such - this is a potential "brand" . People don't really use the term shoppable as a generic term and the keywords will carry little weight and the phrase match and broad match is very low so not much scope for development without a major marketing budget

Therefore my overall opinion on this is that it possibly has the potential of being a brand in the future, but only if it can be sold to the right people and that means finding them and then doing a lot of hard work to make a sale. Unless they find you of course, but I wouldn't pin your hopes on that!

Hope this is helpful -

Hello

Reasons why I bought it:

- Its brandable
- Its easy to remember
- it is easy to spell
- purchasing from video and film is on the rise- the name lends itself very well to this
- it is generic allowing other uses

what do other people think?

 

[addz123]

I think it's a really good domain. Pretty much disagree with everything domsale said.

It's brandable, easy to remember and it's right to have 2 p's in it. It's also cute and friendly which I like.

 

[domsaleuk]

I think it's a really good domain. Pretty much disagree with everything domsale said.

It's brandable, easy to remember and it's right to have 2 p's in it. It's also cute and friendly which I like.

Fair enough, each to their own. I wasn't suggesting the 2 P's were wrong by the way just that a lot of people might get it wrong.

However I stick to my point about the "brandable" side of it - or else I am missing something and would be very keen to know how this name could effectively become a high traffic brand without a decent chunk of money behind it.

Also I stick to my point about the generic element - it is not generic really and therefore it will not benefit from EMD or phrase match in development etc meaning SEO will be hard

So I wasn;t trying to be negative - you may be able to sell it to a domainer or SME as a brandable domain - I just meant that to get a high value for it you would probably need to sell it to a bigger player that wanted to create a a new digital brand.

 

[Bailey]

Sorry but, I don't like it at all as a .co.uk - I'm even squeezed to say I would like it as a .com. It looks OK in text but doesn't carry the 'spoken' quality that needs to accompany contrived wordings

 

[Bailey]

Can you elaborate and explain what you mean by "spoken quality" in this context please? What examples can you give that in your opinion do have this?

it'll be a pleasure

look at the domain in practical use. No different to what a Marketing department would do in early stages of consideration.

you can get away with just about anything if the term or word recognisable. outside of that look at and consider.

confusable elements, wordart, pronunciation - amongst other elements.

Sure if someone's going to spend a fortune on promotion you can put anything (more or less) into the mainstream. But, this is a co.uk

break it down and say it a few times

Shop-pa-ble.

even when you lose that extra 'p' in spoken " it becomes almost a 'Babble' of a term for pronouncing. And it's hardly a word in common usage like 'Saleable'

I would be far more generous had it been the .com

 

[addz123]

lol. I personally stick by what I said.

I bought searchable.co.uk and I've been extremely happy with it.

The fact it's not a word in common usage is irrelevant, because that's what makes it stand out more as a brand. It's like saying Google is hardly a common usage word, and that's misspelled too, yet it's one of the world's most recognised brands.

 

[addz123]

- Brandable - aren't most domain names in one sense or another of the definition?
- Easy to remember - how do you reach that conclusion?
- Easy to spell - is it? Easy enough to type "shopable" instead I'd have thought? Tell us why you believe it is easy to spell.
- Lends itself well to video and film - how so?
- generic, allowing other uses - so it doesn't actually mean anything?

1. No. Not most domain names are brandable, and obviously some domains are better than others, which is why many go for premium prices like £xx-xxx,xxx

2. I would spell it shoppable if you asked me upfront. Can't think of an easier word to spell other than cat, dog, shop.

3. I didn't say it lent itself to film or for other uses.

 

[Retired_member41]

Wondered where I had seen this domain before, then bingo a positive appraisal and my memory returns.

I personally think its a 24 carrot domain name. Circa £2 @ Tesco prices

 

[addz123]

I note that you haven't attempted to answer my previous questions.



Searchable is a recognised dictionary word. Why has it made you "extremely happy"?

None of your business why it's made me extremely happy, other than that I like it a lot.


Why irrelevant? It isn't a word at all, just a collection of letters with no known definition. What are you trying to tell us the "word" conveys and why did you choose to suffix "shop" with "pable" and not anything else? Please review my previous questions.

It IS a word. Even if it wasn't, it's an interesting name for a brand which everyone would understand.


Most things can become brands. Many on here don't realise that and misuse "brandable" to try to differentiate what domain(s) they're plugging at the time because they cannot think of anything else to say.



Google is a deliberate misspelling of Googol; something definable and relevant to what Google was at launch. Shoppable isn't a misspelling of anything I'm aware of.

Shoppable would be very relevant if the person develops a shop or comparison site on it.

Sent from my iPad using Tapatalk HD

DOne

 

[Bailey]

Hmm - you need to get to grips with 'Quotes and editing' . I wouldn't be to happy to see you adding your responses as if it were my wording

Don't forget Invincible bites 'both hands' It's a challenge at times

 

[John Harrison]

Its very interesting to get a discussion like this going- Im very glad to have joined acorn!

@domsaleuk:

I would suggest that most names that don't include generic keywords would need a big marketing budget? What about Dropbox.com for example? That would have needed a big budget to actually tell people what they are about as opposed to, say RunningShoes.com. I am sure there are grey areas where one generic keyword is more brandable than another. Great point though- appreciate you bringing it up.

I would say that this is an easy one to spell and therefore remember. I think it looks wrong with a single 'p' but the fact you brought it up proves that there are people out there who might not go straight for the double 'p' spelling. It seems that the shoppable video/film industry and their commentators go for the double 'p' spelling.

I do totally agree that it needs a big budget to marketed effectively

When I said generic I meant more that the name does not have to be pinned down to one industry. So I am not limiting myself to selling the name to someone in the shoppable video space. You comments are very useful, thank you for taking the time

@invincible

I dont think you directed your second set of questions at the right person- I am answering your first set:

I don't think most domains are brandable. I think things like rightmove.co.uk or ebay.co.uk are brandable. I wouldnt say that geo+realestate names are brandable. What is your take on brandable versus no brandable?

I think its easy to remember because it is short, I think its easy to spell. I dont think you would have a hard time remembering it if you heard it and it was promoting a service or product you later wanted to recall.

I think it fits neatly into the shoppable video industry which is gaining pace. Just my personal opinion.

but....it doesn't necessarily have to be used in that space which I think gives me more end users.

@Bailey

Thanks for the feedback. I think we'll see more of this word as/if the shoppable video scene takes off. I think it will. It would be great to buy straight from video or the watch the guy wears in your favourite film. Sorry! Getting carried away. I like this idea

@caz

Thanks for the feedback

 

[Marcoose]

Not saying all domains that I have caught are good (before Aaron outs some of the shite Ive reg'd,) but if I saw this on a droplist, I wouldn't attempt to catch... which means I'm not a fan.

 

[John Harrison]

I cant seem to reply with the quote feature but I wanted to reply now.

Its certainly not obvious to most I would say meaning that it would have to have had a larger marketing budget to get its message across than that of runningshoes.com which is absolutely obvious. I do think there is a disconnect in how domainers use the word brandable. I think it is an easy way to say that a domain has not got an obvious purpose.

I hope it sticks too. For me it works. It describes quite nicely the application. Something that once you could not shop from now is shoppable. A film, a video, a game etc

I was going for the one word angle. one word- short.

 

[John Harrison]

Thanks for the thoughts @marcoose

would love to know some of the name you mention

 

[Aegean]

I agree with Invincible when he says most names can be branded if you throw enough money at them. Some branded names are technically correct or technically brandable but just don't work well, and I think thats what you have here.

For example, remember when the post office attempted to rebrand to Consignia? It was a complete failure, the name just didnt work, it didnt go down well with the public and the whole thing was scrapped at huge cost.

For me personally, some 'able' names work better than others, its as simple as that. I think 'searchable' is perfectly brandable, easy to say and radio friendly. However 'shoppable' is a bit of a fumbled mouthful with a possible spelling issue due to an extra letter being added to the real word. its shop, not shopp.

So in my own opinion, I wouldn't push a client toward this particular name. If they were going to spend money on building a brand anyway then I think they'd achieve similar success levels with a completely made up but pronounceable word, like Plink or Targo.

 

[Marcoose]

I agree with Invincible when he says most names can be branded if you throw enough money at them. Some branded names are technically correct or technically brandable but just don't work well, and I think thats what you have here.

For example, remember when the post office attempted to rebrand to Consignia? It was a complete failure, the name just didnt work, it didnt go down well with the public and the whole thing was scrapped at huge cost.

For me personally, some 'able' names work better than others, its as simple as that. I think 'searchable' is perfectly brandable, easy to say and radio friendly. However 'shoppable' is a bit of a fumbled mouthful with a possible spelling issue due to an extra letter being added to the real word. its shop, not shopp.

So in my own opinion, I wouldn't push a client toward this particular name. If they were going to spend money on building a brand anyway then I think they'd achieve similar success levels with a completely made up but pronounceable word, like Plink or Targo.

Haha, Ive got shopp.co.uk.

 

[Marcoose]

Thanks for the thoughts @marcoose

would love to know some of the name you mention

Potentially ^

 

[Bailey]

Good brandable domains, hit lots of nail heads in a single stroke. that's a good example how not to do it with Consignia. The domain is Easily a nice start-point for a "start-out" entity with money (it's actually very difficult to misspell) but for rebranding from Post-Office ? -What the F*ck were they on ?

Hopefully most take on the hints posted before, 'Association' is worth a fair bit of weight along with a myriad of other elements. But if your want play don't waste your time with co.uk

 

[aZooZa]

i think it's a really good domain. Pretty much disagree with everything domsale said.

It's brandable, easy to remember and it's right to have 2 p's in it. It's also cute and friendly which i like.

+1