- Joined
- May 21, 2014
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Always interesting mergers when 2 company's with equally good reputation and support merge. Great acquisition on behalf of Krystal in my opinion.
Im sure if any of you are customers you would have had emails by now explaining it all .
Im sure if any of you are customers you would have had emails by now explaining it all .
We are delighted to announce that Smart has joined forces with Krystal! (as of the 1st of February 2017)
Why Merge?
Smart has enjoyed tremendous growth over the past 2.5 years, thanks to keen pricing and loyal clients. With such extraordinary growth comes additional challenges. The whole team here has been so focussed on supporting clients 24/7 that there has been little to no time to nurture and improve the business itself. Important projects have been postponed and we've experienced some capacity issues as a result.
We realised we needed assistance, and while there was no shortage of companies keen to buy us, we knew that most would destroy the brand we'd put our heart and soul into building. This was something we were not prepared to do.
A few months ago we received a call from Krystal, who like us were also worried about the mass consolidation occurring in our industry. A majority of larger hosting companies are now owned by the same parent group(s). Impressed with the quality of our customer reviews, they floated the idea of us joining forces to provide a viable, UK-based, and most importantly, human alternative to the soulless international mega-corps.
With a team twice the size of Smart's, 14 years in the industry, excellent reviews and an ethos that clearly matched our own, we knew we could trust Krystal to maintain the brand and look after our valued clients.
Smart will continue to operate as it's own brand. The website, your login details, how you obtain support and your affiliate earnings and links also remain unchanged.