adwords CTR & Search Volume vs Domain Name

[julian]

hi,

wondering if anyone had opinions on this..

is it possible that on a high volume competitive search term is that most people will see an ad and think - I wonder what thats all about. They then click our ad but don't have partiocular interest in buying anything, then thats just money tipped down the drain?

The answer would be to get rid of all the tyre-kickers clicking and wasting my dosh

so now have a few ads running that have high CTR (20%+) yet getting low conversions on the more targeted search terms?

Generally speaking if you're getting a decent CTR (and 20% is decent by most standards) that means you're writing a compelling ad that appears to answer the question/issue the user (searcher) is looking for... so it does not make sense not to convert more into a sale?

Another factor Previously the generic search term i targetted was related to the domain name, now its not (although more targeted) e.g was 'Loans' is now Small Loans.

So perhaps its better to have 10% of a massive competitive market than 75% of a niche market due to the volumes of search?

hope that makes sense..

 

[dashu1]

I used to spend a fortune on adwords - one month it cost me just short of £2K, and in the end the cost per click went up so much it was becoming unviable - all of my profit was being consumed by the advertising.

So I decided to have a cull of the search terms & to pause all of them except the key one, and to add them back gradually to see which ones made a difference.

Well, the cost of advertising fell through the floor as expected, but to my surprise sales were virtually the same.

What this taught me was that spurious/long tailed/speculative keywords are not worth pursuing with adwords. Just determine the key word, phrase or couple of phrases & stick with those alone.

I think it makes sense - the people who are motivated to buy are the ones who are actively searching for whatever you're selling. Those who find it by chance/ when not actively looking to buy may see it, think it's interesting & click the link, but they rarely convert.

Thats my 2 pennies

 

[julian]

thats interesting because im going full circle now and your point seems right about sticking to the main search terms.

its just so odd that in my case nicher terms don't convert that well..

e.g. someone looking for a car loan converts better just on the keyword 'loans' than the more targeted search term 'car loan' - must be the shear volume thing..

I used to spend a fortune on adwords - one month it cost me just short of £2K, and in the end the cost per click went up so much it was becoming unviable - all of my profit was being consumed by the advertising.

So I decided to have a cull of the search terms & to pause all of them except the key one, and to add them back gradually to see which ones made a difference.

Well, the cost of advertising fell through the floor as expected, but to my surprise sales were virtually the same.

What this taught me was that spurious/long tailed/speculative keywords are not worth pursuing with adwords. Just determine the key word, phrase or couple of phrases & stick with those alone.

I think it makes sense - the people who are motivated to buy are the ones who are actively searching for whatever you're selling. Those who find it by chance/ when not actively looking to buy may see it, think it's interesting & click the link, but they rarely convert.

Thats my 2 pennies