App Store SearchAds launching in the UK at last

[martin-s]

http://searchads.apple.com/

PPC product for the app store in the UK starts on Tuesday next week. Who here has an app?

Finally some visibility on app store search volumes too!

 

[Edwin]

http://searchads.apple.com/help/advanced-features/#audiences

The option to show the ad only to people who've installed either the app in question, or another one of your apps, could be a major benefit for a lot of app publishers since they could use it for example to encourage cross-sales or in-app purchases.

 

[martin-s]

First few hours and results look really good. If you have an iOS app, don't miss out on this.

 

[Edwin]

First few hours and results look really good. If you have an iOS app, don't miss out on this.

Presumably it will never be cheaper than now since there are so few advertisers at first.