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App Store SearchAds launching in the UK at last

Discussion in 'Business Discussions' started by martin-s, Apr 20, 2017.

  1. martin-s United Kingdom

    martin-s Well-Known Member

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    http://searchads.apple.com/

    PPC product for the app store in the UK starts on Tuesday next week. Who here has an app?

    Finally some visibility on app store search volumes too! :)
     
  2. Domain Forum

    Acorn Domains Elite Member

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    articles.co.uk
     
  3. Edwin

    Edwin Well-Known Member Exclusive Member

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    http://searchads.apple.com/help/advanced-features/#audiences

    The option to show the ad only to people who've installed either the app in question, or another one of your apps, could be a major benefit for a lot of app publishers since they could use it for example to encourage cross-sales or in-app purchases.
     
  4. martin-s United Kingdom

    martin-s Well-Known Member

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    First few hours and results look really good. If you have an iOS app, don't miss out on this.
     
  5. Edwin

    Edwin Well-Known Member Exclusive Member

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    Presumably it will never be cheaper than now since there are so few advertisers at first.