Approaching a company

[danielcoates]

Hi, I have registered a generic domain name, one that has nothing to do with any company's trademark, and would like to sell it to a specific company.

I think it's as brandable as shareacoke.co.uk, and at only 10 characters it's less than there 15.

So, what's the best way to contact the company? Do I find out who there marketing manager is and contact them? By post, email or phone?

Thanks, Daniel

 

[Edwin]

"share a coke" is related to a specific company's trademark (there are 20 live trademarks on the word 'coke' alone, and a quick sampling suggests they all belong to the same 1 company).

I know that's just an example, but it may be that your domain is also not as generic as you think.

 

[danielcoates]

Yes, shareacoke.co.uk is an example. The domain in question is 'lovesquash.co.uk' and the question still remains, how do I market this to companies like Britvic?

A trademark search has shown only one trademark with the terms listed, and that's not an exact match, and not related to Drinks, or the drinks industry.

I will worry about loosing the domain in a legal battle when I get a letter telling me I done bad ;D

 

[viceroy]

If no luck with the parent company, why not pitch to BBH? they might be more open to marketing opportunities/ potential, especially if they might be able to trademark the phrase?

 

[danielcoates]

If no luck with the parent company, why not pitch to BBH? they might be more open to marketing opportunities/ potential, especially if they might be able to trademark the phrase?

Call me dumb? But who's BBH?

 

[DaveLeeds]

Call me dumb? But who's BBH?

Bartle Bogle and Hegarty - check google.

 

[danielcoates]

DaveLeeds, Now I feel dumb, that's probably a better place to start considering they made the "Robinson - Pals" commercial that I love

I have also been reading DomCollects post on direct marketing:
http://www.acorndomains.co.uk/selling-domain-names/75733-successful-tips-market-domains.html

 

[DaveLeeds]

DaveLeeds, Now I feel dumb, that's probably a better place to start considering they made the "Robinson - Pals" commercial that I love

I have also been reading DomCollects post on direct marketing:
http://www.acorndomains.co.uk/selling-domain-names/75733-successful-tips-market-domains.html

And if they're not interested you could approach one of the many online sport programmes

 

[alistair80]

its not a generic domain...

and coke is unlikely to buy the name!

 

[danielcoates]

Alistair, did you even read the post? I am looking at Britvic, the owners of Robinsons Squash