As some of you are aware, I'm involved with an image library (
www.imagesource.com) and this is a problem we face regularly.
There is a common misconception that ‘Royalty Free’ means free. Royalty Free is in fact a licensing model adopted by most image libraries, it simply means that the image is licensed in perpetuity to the licensee, as opposed to ‘Right Managed’ or ‘Royalty Managed’ which refers to on-going royalty payments for explicit usage.
In either case, the copyright does not transfer. Therefore, people either buy an image believing they now own it, and thus distribute it to others, or ‘steal’ royalty free images believing them to be free. They are therefore inadvertently breaching copyright which is enforceable.
Significant investment goes into a photo shoot and individual images can generate £10,000+ in lifetime revenue, which is why content creators actively enforce their copyright. Whatever your personal views on image usage, people do get caught out and are pursued, as is the right of the copyright holder. It’s a bit like people cloning your website – you put in the investment, graft and time, then someone copies it.
Anyway, for those who are interested, I’d be happy to offer AD members 50% discounts on Image Source Images and would be happy to provide more info about image theft if you have any questions.
Regarding the OP, some agencies threaten action with no follow-up, but some go the whole way for even the smallest amount. Personally, I’d try to negotiate, but please bear in mind that this is not legal advice.