need help starting google adwords for Uk debt site

[mistrymit]

want some help in fine tuning my google adwords

need help with google adwords...

am currently working on my keyword list, doing the phrases and exact match etc also some negatives in their. would like some with exp in adwords to have a look through it to see if its worth while, because i have tried adwords before and spent about 150+ but no conversions. i dont want to keep on spending and then have no conversions at the end of the day

pls pm or post on thread,

regards
mitesh

 

[retired_member3]

If you post your problem i'm sure you'll get help.

 

[mistrymit]

updated

have update thread pls see starting thread

 

[retired_member3]

I've been there. It might just be your site? What's the url?

 

[mistrymit]

name

its www.consumerdebtsolutions.co.uk

regards
mitesh

 

[uglygit]

Hi Mistrymit

googles your pal, type your name 'consumer debt solutions' in exact search and see what it throws up, view the source of the resulting sites to get a ruff idea of what to base your words on.

 

[mistrymit]

how do i view source?

 

[retired_member3]

right click in the middle of the page and view source will be an option.
Soory i haven;t hada chance to look yet.

 

[aZooZa]

Mitesh:

Some advice on your landing page wording:

You say:

To take the first step on the road to becomming debt free, complete the form below

I say:

To take the first step on the road to becoming free from debt, please select below:

You say:

Welcome to Consumer Debt Solutions, we offer help, advice and information on all forms of debt solution. Whether it be IVA, bankruptcy petition, consolidation loan or simple management plan, we will endeavour to find the best solution for your personal circumstances.

I say:

Welcome to Consumer Debt Solutions. We offer help, advice and information on all forms of debt solution. Whether it be an IVA, bankruptcy petition, consolidation loan or simple management plan; we will endeavour to find the best solution for your personal circumstances.

HTH.

Also:

24-hour debt advice available. Please contact an advisor using the contact form provided.

Edit: Sorry, wen I say "I say:" I mean "I would say:" - sorry if that sounded patronising.

 

[rsteven]

adwords advice

I assume that a "conversion" is a submitted request?

I would simplify the process required to get a conversion.

Have a simple form:

-Debt Level
-Creditors
-Name
-Phone
-Best time to call

The rest of the information can be gathered on the phone....

and don't use "apply now" it sounds to committing. Try the words:

"Click Here" simple and works!

Also you need a logo on your site. It looks unfinished.

try http://contests.sitepoint.com/ and get a logo designed for $150

Also you are missing the key trust points that people look for on finance sites:

- SSL (and SSL security logo)
- address
- phone number
- company name

finally your site does not have any personality....

It needs some pictures see here:

http://www.thedebtline.co.uk/

nice smiley face

I am busy moving to Australia at the moment but in Jan / Feb I can give you a hand with your adwords. I can even manage it for you (for a small fee)

Anyway this is enough to get you started.

 

[aZooZa]

^^ Great advice.

 

[stevebrowne]

I would simplify the process required to get a conversion.

Have a simple form:

Depending on where he is selling the leads, they will have certain fields that will be required.

and don't use "apply now" it sounds to committing. Try the words:

"Click Here" simple and works!

This might help your site conversions, but it won't help the merchants conversions. You need to filter out the time wasters on your site so only good leads get through. A bad lead is worse than no lead.

I do debt management lead gen as well, and I know about some of the pitfalls.

 

[rsteven]

Agreed this could be the case with the fields.

If you are going to use "apply now" you need to make sure that your site oozes trust and professionalism. I would not put my details in your site and click "apply now" at the moment. However with a bit of work you can get there.

It is difficult to give accurate advice without knowing all the facts.

I might knock up a logo for you later if I get a chance

 

[rsteven]

how about something like this until you get something better?

Source PSD here:

http://www.ortian.com/photos/logo.psd

 

[storebuilder]

This is too hard for someone just starting out with adwords. You need a lot of experience/cash to be able to compete in this market.

Adwords is perfect for testing whether or not a concept works - if you are getting no conversions and going through your cash too quickly then the concept is not working.

Try starting out with a much easier niche where you don't need to bid so highly for keywords, this way any mistakes can be ironed out without losing a bundle of cash.

To make this work you need a much better looking site/landing page than you currently have.

You have no google tracking on the page and certainly no conversion tracking code which means you are failing to implement any of the google adwords tools that are going to give you an indication of how your site is performing.

This type of market is certain to cost you a bundle in adwords. Choose something easier whilst you learn the ropes.