Hi Atlas, this is Sherman from Good Audience
Many thanks for the candid feedback here. Would you mind sharing what account this is? I need to take a look at what happened.
Hi Atlas, I think I found you
I am sorry that you had an unimpressive experience! I think where I went wrong was not clearly setting the expectations of what would happen in the engagement. We have 3-month terms to allow us to hit all the goals we talked about on the phone call before you signed up. Unfortunately, we didn't make it past month one. Giving it 3 months is especially important when you're working on new channels starting from 0.
In month 1, we play it quite safe in that we don't post too much content or follow people massively. It's about setting the baseline metrics and making sure the account has some consistent activity. Instagram will routinely ban new accounts who try to ramp up too fast. This is to protect against spammers. You actually grew quite fast as new Instagram account with new-ish brand. And you got an above average engagement rate for your audience size
People are saying "I want this so bad", "I want this more than x", etc. So you definitely see the purchase potential there
In month 2, we kick things up into a faster gear. We follow more people on your behalf. We start doing influencer outreach as you now have some content posted and some followers. Things are starting to look legitimized so that influencers will want to work with you.
In month 3, we look at all the data we've collected the past couple of months and can project out what will happen over the course of the year. From new followers, to website visitors, to actual purchases. It's important here to set the yearly goal.
Since I didn't do a good job of explaining our process, I totally understand on your end how it looks like there is no strategy involved
On our end, we have a very good handle on all the levers and ability to execute against the strategy. My apologies for not communicating that!
Regarding your comment on spending 1-2 hours and doing it yourself.. if you have the time, this is definitely the most cost effective way! The beauty of social media is that it's a level playing field. ANYONE can come in and run a social media account. It's just grunt work... 365 days a year
It never stops. It never sleeps.
I'm also happy to have a session with you to get a routine and process in place. This is actually a good option if you can't or don't want to hire someone to run your campaigns for you. But like you said it takes 1-2 hours every single day.
For feedback throughout the month, what is a good cadence for receiving it? Most of our customers only want to have a catchup call once a month, at the start of the 1st week of the 2nd month. So this is really cool to learn.
Also, sorry I didn't ask you why you wanted to cancel! This is silly, but I'm in London working on a video project and have been swamped with emails. So I didn't get a chance to reply to your email from 2 days ago yet
