Completely wrong way round in my eyes. Why would they want to buy a longer extension? I don't believe there has ever been a trend in the longer direction.
Drop the .co.uk's and keep the .uks and that model makes sense in my opinion.
While we do hope they come back for the older .co.uk (which you could say is the wrong way around)...
We are under no illusions that:
1. Giraffe has had the matching .co.uk since 1997-1999 and it hasn’t sold in over 20 years. So what chance does the .uk have selling in the next 5-10 years? You would have to renew them both at double the rate and wait for .uk to become popular....looking for the same buyer we haven’t found in 20 years? While we do have 8000 three letters we sell only 100-200 a year. So do you want 16,000 three letters costing more than you make a year? We had too many names for the new Nominet price of £3.90 x 2.
2. Nominet gave us 10,000 free .uk two years ago. We didn’t pay for them and so selling off 4000 at an average of £10 made sense. If you have 10,000 to renew , keeping 2000 , selling 4000 and dropping 4000 also makes sense. In a few categories we have also dropped the .co.uk in the last two years.
3. The popularity of .uk just isn’t there at the moment mainly due to shady forced registration tactics by large registrars. You will note the renewal fees at the big registrars have also shot up to £11.99 or even £14.99. So if your average Registrant has one name, one email, one site... are they going to pay them £30 for two names? Or will they just drop one ? That’s why a million have dropped since Christmas.
What .uk actually requires to succeed is new businesses, new individuals , new startups to use it. The whole idea of mirroring .co.uk was floored to start with? To succeed an extension needs use and people to use it , not redirects to the .co.uk.
For .uk to get to 10 million (like .co.uk) is going to take a very long time indeed now as it’s already dropped from 3.5 million to 2.5 million and heading towards 1.5 million by the end of the year. Also .co.uk is still (even today) 10 times more popular 4000 vs 400 new registrations a day.
So...
Rather than pay to renew 10,000 .co.uk and 10,000 .uk. We have gone down to 8,000 .co.uk and 2,000 .uk (the very best ones).
Back below 10,000 soon - have that Nominet !