Although very basic (initially), the free courses over at codeschool could start to set you on your way.
It's pretty easy and quick to get something that looks commercial quality with RoR and for that reason there's a lot of people out there offering to build your software for £100. Beware though, just because something looks right, doesn't mean it is, poorly written code could destroy your business before it even starts. Are you using a programmer you know or one of these sites where you post your requirements and lots of Asian and Eastern European 'coders' bid peanuts?
Are there no PHP frameworks that have copied (for want of a better word) RoR?
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