So bigco can't get bigco.com so buys .bigco for $500,000
That then ties that one up - i.e. there is only one more domain available .bigco (so it's effectively just like one more extension).
I only see that affecting high ticket brand names.
Argument for generics - bigco wants loans.com as brand
can't buy it
bids for .loans as brand
against others that want it so goes higher than $500,000
Then tries to make money from it:
doesn't want to dilute brand by selling domains from it
= same as buying expensive domain
Maybe someone like tesco will give "free" emails and "free" web sites to all customers in exchange for throbbing insurance ads down their throat.
But they could do that already.
If big entrepreneur wants to be their own nominet (e.g. .uk.com)
then it's a big risk for them and will take time for them to develop and promote their extension
and what looks good now will perhaps not look so good when there are millions of other extensions competing on what was a decent marketplace.
They may try to buy e.g. .loans and then try to get all the banks on it but that's not much different to running a loans.com
So I think there may be a landrush on just the best domains but given that good domains on crap extensions e.g. .im don't really do anything for your brand or position as a website then I don't see much opportunity for the domain landrusher. except perhaps say com.loans with the hope of confusing all punters 3 years down the line as to what is the original domain.
Google's algorithm will determine what is an attractive extension.
Explorer and Firefox will also determine worth - i.e. if you type in a name without the extension - what extension will they default to (by default).
So. For domains that are already worth over $500,000 plus management fee, then expect one more entrant to the market. (I don't think they'll be particularly worried.)
It's like domaining with much bigger money and suddenly they're interested.
yesterday
