Just wondering what the consensus is on using DomainName.co.uk v. DomainName.uk for a new brand? The website would be in the UK finance sector. The .com and all variations of .com with hyphens etc. are gone. The ".co" within ".co.uk" is obviously redundant and just ".uk" is shorter, but .co.uks are what most lay Brits are aware of. I'm concerned if people would end up using ".co.uk" anyway, even if we told them the brand was "DomainName.uk"? Will the public become significantly more aware of ".uk"s by themselves over the coming years or is that unlikely? I'd welcome your thoughts. Thanks.