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http://www.nic.uk/digitalAssets/19720_Verbatim.pdf
43. I have already found there is no evidence it is the Complainant’s reputation that is leveraged by the PPC use, see §34 above. Over and above this, PPC and affiliate usage are not per se objectionable without evidence that the motivation at registration and/or thereafter is abusive or parasitic. See DRS 03733 Mercer. I do not see why the PPC usage itself cannot be a genuine use. If this is correct, there was no need for the Respondent to rush to implement his long held intention to create the translation site.