Given the bloodbath this week who is jumping into PPC to secure their futures and who's gonna try stick it out with SEO??
People see PPC as spending money but it's not, it's a way of generating extra profit. If you invest £100 on PPC and get £1000 in return you're not £100 down, you're £900 up.
This is true but it really depends on the niche. When you're having to pay £5-10 a click, you need to have a pretty amazing conversion rate just to break even.
If you naturally rank #1 on p1 of google is there any benefit in using PPC ?
Would you get more clicks to your site by having your ad (amongst competitors) top of the page & the 1st 'natural' listing?
If you naturally rank #1 on p1 of google is there any benefit in using PPC ?
Would you get more clicks to your site by having your ad (amongst competitors) top of the page & the 1st 'natural' listing?
#1 organic only gets 35-40% of the traffic, that 60-65% goes somewhere else. PPC gives you more chance of getting the click.
Yes. Studies have shown this boosts both PPC CTR and organic CTR too. I'm on my iphone or I'd give you the references, but if you Google around a bit you should be able to find them.
Yes but the CPC is dictated by the market, all the other advertisers wouldn't all be paying £5-£10 per click if it wasn't worth it to them.
#1 organic only gets 35-40% of the traffic, that 60-65% goes somewhere else. PPC gives you more chance of getting the click.