We all know that our Adsense payments have fell through the floor, but to be honest, I don’t get why. None of my mini-sites have seen a reduction in visitors. Statistics being what they are, I can’t see any reason to presume the visitors are less inclined to click the ads. I’ve switched off the free info services type ads, so only paid ones are shown, and I check the sites live through a different IP to check ads are running, which they are. The argument is that advertisers are pulling up their socks and not using Adwords as much, lowering the ppc value. It’s this that I don’t get. Over the past 5 years of more, I’ve explained and installed Adwords accounts for maybe a dozen or so customers I’ve dealt with over that time who were clueless about its potential. In the past week, I’ve been in touch with them all, scratching for business, but whilst on the phone, I took the opportunity to ask them all if they still run their Adwords campaigns. All of them said yes and all still pay their bills accordingly. So why has the Adsense dropped so much? I must be missing quite a few obvious points here I’m sure!!!