A while ago newbie (http://www.acorndomains.co.uk/new-domainers/47778-uk-hosting-multiple-sites-2.html#post170998) posted about my bounce rates, and was saying 20% is hard to achieve, and 12% is amazing. I started doing SEO on said site, and my bounce rate has now consistantly (for the last few months anyway) been 2-3%, so under 3%. What I have noticed is, the more I tweak my demo site the less user loyalty I seem to have, I've have upto 95% new users, but it averages around 50% where before it used to be about 20% new users, so user loyalty seems to be the price of a low bounce rate. What I'm wondering is what is considered 'normal' ? because when I goto the "Benchmark" set my site is mostly +% but new users, time on site and total page views is negative. Is it possible to fix one problem without creating another problem ?, I seem to have fixed my bounce rate but created more than I fixed. Here is a screenshot from Analytics, does that look normal ? I don't normally use Analytics but figured it may help. Has anyone else got a site with similar uniques to compare ?