Hi, I'm curious as I've never been in this position for. It's easy to spend your time building a site, invest a lot of money and then say it's "worth" £xx,xxx or whatever. But how easy is it actually selling the types of sites that go for 5 or 6 figures? I just wonder because someone on this forum might have a site easily worth £50k but when it comes to selling it they won't be able to find the right buyer with those sorts of pockets. Thus, the website is actually only "worth" £20k in terms of being able to offload it in reasonable time. Therefore my question is split into two parts: 1) How do you measure a site's worth? Should it be valued on how much the seller is willing to sell for or what a buyer in a reasonable time period is willing to pay? 2) How easy is it going out there and selling websites for 5 or 6 figures? Do you need to hire an agency or business broker? Especially when it comes to premium domains, it seems like a lot of people are holding on long term until they find the "right" buyer and end-user.