Do you think the value of brandable domains will rise?

[WigWam]

With Google (US's) latest update giving less weight on keyword domain names do you think that brandable domains will go up in value?

I hope they do as I have quite a few of them


WigWam

 

[websaway]

Yes, short generic brandable keyword domains.

 

[bensd]

I don't know.

Feel free to update us if you decided to have an opinion either way

 

[newguy]

I don't know.

Made me chuckle ..

 

[Blossom]

All a bit up in the air, especially with the whole custom extensions thing in the mix.

 

[Bailey]

As far as 'brandables' go, I don't see anything changing. There are so many variables in play with usually who's doing the asking being one of the biggest and how much they want that particular name.

It's certainly the most interesting and rewarding areas to be involved in providing you don't get carried away and as I've said many time before- you have a good basic understanding of marketing and advertising.

There has been plenty of discussion here on Acorn as to 'why' a certain name commands the price or is the particular name chosen but, most is very easy to understand and with patience explain. It just I'm not about to spend a wasted afternoon banging my head against a wall

I quite like those that have amost Zero understanding or interest because at the end of the day it really is only a 'boys-toys' thing. And each to our own.

So no I don't see the brandable market prices changing mainly because the aspects and variables that come into play for this market haven't changed

 

[WealdDomains]

What do you mean by brandable ?

Do you mean memorable, unambiguous combinations of consonants and vowels, or do you mean taking normal words outside their boring generic structures ?

For example, Zobby.co.uk and LuminousDishwasher.co.uk are both currently (2220 GMT) available and I am not buying them.

Zobby.co.uk would be an uphill climb from a zero starting point, but could become world-famous (in which case I expect something back !). I assume there are plenty of white and grey dishwashers, so doing SEO for a bright pink, orange or yellow one ought to be less up-front effort, but would face greater competition. Still, it would have the USP of being able to find the glowing dishwasher after a late-night party !

So, which type are you exploring : Zobby.co.uk or LuminousDishwasher.co.uk ?

Regards,
David

 

[retired_member33]

So what is a brandable domain and what qualifies as one?

A generic could be one but if you want to start a brand any domain could go.

Always found "brandable domain" a shit term to use as anything could be brandable.

From my point of view a 'brandable domain' would be a domain with a name related to the product/industry your trying to sell in with a lot of relevant backlinks and enought site age

 

[Blossom]

A generic could be one but if you want to start a brand any domain could go.

Always found "brandable domain" a shit term to use as anything could be brandable.

Hmm...I don't think that best-white-dishwashers.co.uk could ever be a brandable. It's got to be a name that isn't stuffed with keywords for me personally. It's got to be a name that, when it came up in search, you wouldn't think 'Oh that's an affiliate domain' and ignore it.

 

[ratboy]

If you think brandables Very.co.uk etc, then yes. There needs to be some stabilisers, such as bbc.co.uk still using the extension. If you think about it, domain names are still cheap even at £50k for a large new business. You can spend that in one day in a broadsheet.

I think of it like this. If you are advertising on TV for an online company, you want as many people as possible to visit the site. Take Ocean Finance for example. They have now got a TV channel 888 on Sky. Thats an expensive bit of kit. If they think it's worth the investment, then why not an expensive domain name with zero chance of losing people. Although, I note they do now own Ocean.co.uk.

I buy brandables, as you can generall quote a high price. It's not dependant on the end users product, and I think will, long term, beat these Google lovin keyword rich exacts, which look to be on shakey ground. Dunno - who does?

 

[willbon]

Domains of most calibers will increase in value since there is the economic law of supply and demand... and as many put up pretty ropey keyword domain sites I'm sure the only way is up!

A 'brand' domain gets its value from the investment in the brand itself... ie marketing that brand and the product(s) - having a catchy name is all good and real value comes from owning the .com, .co.uk and any other TLD's the company needs.