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Good assessment of why SEO is basically DEAD

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Surely pushing organic results below the fold and making those solely brands is going to begin alienating users? Non-tech friends have actually mentioned to me Google is being weird lately. If they destroy the user experience at the expense of profit they may find it comes back to bite them.
 
Surely pushing organic results below the fold and making those solely brands is going to begin alienating users? Non-tech friends have actually mentioned to me Google is being weird lately. If they destroy the user experience at the expense of profit they may find it comes back to bite them.

They have such a large share of the market, with such brand awareness - it would take a very long time to happen
 
They have such a large share of the market, with such brand awareness - it would take a very long time to happen


It would not take long at all for a significant shift to happen - this could be as little as 1 or 2 % in share.
 
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