is it considered bad form to...

[fresh79]

when offering a name to prospective do you/would you send individual emails to each company or include all of them (100's) in 1 bulk email?
Perhaps to encourage some urgency or competitiveness against fellow business's in the niche? or perhaps to start a bidding war?

any funny stories or advice on this subject much appreciated !
TIA

 

[AssetDomains]

I'm just considering that very thing now. I'm wondering if I included multiple names in the address Field though am I more likely to treated as a spammer and my email never read

 

[foz]

Neither, it's called spamming.

 

[killaclown]

blind carbon copy will be much better

 

[DaveLeeds]

when offering a name to prospective do you/would you send individual emails to each company or include all of them (100's) in 1 bulk email?
Perhaps to encourage some urgency or competitiveness against fellow business's in the niche? or perhaps to start a bidding war?

any funny stories or advice on this subject much appreciated !
TIA

If the domain is worth the effort and when there are 30 hours in a day and 8 days a week I'd take the time to try and find out the relevant contacts for its end use and personalise the email as such.

Also adding a by-line to such effect-
You have received this email because I truly believe that you may find its contents of interest. Your email address was found through my own efforts and not of an automated system. Let me assure you that your details have not been added to my data base and I would only contact you further if you reply positively to this email.

Or something to that effect

 

[rodeboy]

Emails to Prospective Buyers

I'm 100% with Dave.

The personalised email is always going to be more productive, to the point that I would consider 20 personalised emails more effective use of time than 100 'To Whom It May Concern' emails.

Ask yourself what you would do if you received a general email with 100 other email addresses on it. My finger would automatically be diving for the delete button way before my eyes had a chance to register that there was something to read!

I also like Dave's by-line sentence, as this also puts a more personal slant on things!

Chris

 

[Skinner]

I always customise emails directly to the company, with a little info about their current marketing and how this domain fits, some google figures, potential for other people to use it etc. NEVER dwell on the fact that if someone else buys it, it will hit them, that's a threat. I prefer to use "Whoever owns this domain will have an advantage" or something to that kinda effect. I don't wanna use my exact wording as I'm diluting it then hehehe.

Custom Custom Custom all the way, if its more than mid-xxx I always send a letter printed on nice paper, in a nice envelope and follow up with an email.

Spell check, Grammar Check, Re-read, Print it, read it, ask someone else to read it, if all ok, then send it.

 

[Bailey]

I hate getting any of them - Why do people think it's worth targeting 'Primary' domain holders with their minor crap is beyond me.

My advice would be less worrying about the wording - more focus on the target audience.

1. Is their Chosen domain actually live
2. Are they going to benefit from the additional domain (because they sure as hell aren't about to change their primary domain)
3. If they are not already live - then recommend "internet for Dummies" first. you'll probably make more commission
4. What is the traffic and conversions in relation to their business.

Shouldn't be hard to put this together in a short db format. Even me as a non-secondary market domain buyer, would recognise it was focused.

Something presented as personalised without sources/figures feels like Spam, stinks like Spam etc etc. and all businesses get them day-in, day-out. (straight in the bin) If you want to stand out catch 'their' bottom-line first with some research about the words/wording applicable to their business.

It's no different than lets say preparing for any presentation or interview. A few hours focused work delivers, when you have something worthwhile to sell. All encompassing wording reads and is treated like shit. No matter how good the "association" may have been