This article is a bit deep, and way beyond my pay-grade - but it does make a lot of sense to me in explaining why the LLMs are no longer using URLs in the way we’ve optimised for over the last 20+ years…
Seriously, beyond the highest level offline branding, what future is there going to be in people needing to pay a premium for a domain when they can use any random domain / bitly shortener for all online marketing
www.jonoalderson.com
Seriously, beyond the highest level offline branding, what future is there going to be in people needing to pay a premium for a domain when they can use any random domain / bitly shortener for all online marketing
The web isn’t URL-shaped anymore
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.
www.jonoalderson.com
