"Portal" v "1 click"

Lucky Luke · Jan 27, 2006

I have got some dire CTRs on some of my parked domains... reasonable traffic, mind. This is using the 1 click.

How do people find the CTR on the "portal" option? I have moved some across to this to see what happens, but I just thought I'd ask to see how others get on.

Cheers, Luke

aqls · Jan 27, 2006

generally equally dire.

time and effort needed on keywords I think!

-aqls-

bb99 · Jan 27, 2006

Is there more that ND could do to help us pick better (= higher paying but still relevant) key words?

It's a win win situation - we get more PPC and hence they get more out of their share.

How do the others do it? Do they do it at all?

olebean · Jan 27, 2006

I wasn't content with the 0.005 - 0.02 being paid for 2 of my domains the CTR was ok, varing around the 30-50% mark.

Ed from ND was kind enough to optimise them (Thanks again Ed) the jury is still out on the deliverability of the new keywords.

SF · Jan 27, 2006

Ed helped me last week with a couple of "finance" related domains which now have gone up 1.50 per click.

I think BB is right thou, I also have some domains getting hundreds of visitors and no click throughs.
It would work for both us and NameDrive! More money please

aqls · Jan 27, 2006

If everyone knew the high paying keywords, they would no longer be high paying.

I say ask privately.

-aqls-

olebean · Jan 27, 2006

DomainBrand

What are the CTR's like compared to "other" companies, have you compared them?

Does the look of ND pages assist with CTR?

NameDriver · Jan 27, 2006

Yes, the CTR on the portal does generally tend to be pretty low. We are currently re-re-designing the portal and our tech guys are just putting the finishing touches on 1-click templates so we can do all sorts of playing around to get the CTR up.
Incidentally, a couple of weeks ago, we changed the link colour of the ads on our pages to Google Green to reflect Google ads, and the CTR system-wide jumped by over 10%. There are fine lines which make huge changes and we're trying to find all of these to get the most out of the pages

As far as determining the highest-paid, most successful keywords... This is clearly in everyone's interests and we are actually considering trying to build some kind of database to gather our highest-paying, most relevant keywords in certain field. You can certainly always write to me and ask if there's anything I can suggest for keywords etc.

Ed