Power of generics

[doodlebug]

I was Googling for engagement rings and at number 5 is engagemantrings.org.uk, it might have been at number 5 but because it had my search term as the domain I felt drawn to it, putting my domains connection aside and just being an online consumer it did make feel like it was the right one to choose, I felt it would definitely offer me what I was looking for.

1,2 and 3 are brand names even 1 well known jewellery yet I still clicked the generic and 4 as the word diamond in it yet I still clicked the generic which matched my search term.

On a side note, putting my consumer head on it really didn't matter that it was .org.uk.

 

[Aegean]

So you ignored three highly relevant ads, two top results, some engagement ring images, two more results and scrolled straight down to number 5?

I agree that the .org.uk doesn't matter, but then again most 'consumers' dont care about the domain anyway, they look at the title and description. However, I don't think they would go down to where you did first, they may work their way down there after looking at the others though.

 

[doodlebug]

Aegean, I have my results set to 30 per page and always scroll through the first 30 to see what looks best, maybe that's just me and most other people don't scroll down to anything past number 3.

Maybe sub consciously my domain brain played a part in view of the results ?

 

[Aegean]

Yes mate, I'm not disagreeing with what you said, its just in the domain world a lot of emphasis seems to be placed on the displayed domain, I simply meant that I don't believe most consumers or 'normal' Google users would look at the domain, they look at the title and some at the description.

When I worked for B&Q we paid for a lot of very expensive studies on subjects just like this and actual user actions were very interesting. It shows that (and I know this sounds obvious) if you give users what they are looking for in both the title and description, perhaps with an added incentive like "we have 30% off all our engagement rings", it will increase CTR.

I assume thats your own site and if so, well done - a very good position.

 

[olebean]

There are also studies that show DNs are cognitively very important

 

[Blossom]

I felt drawn to it, putting my domains connection aside and just being an online consumer it did make feel like it was the right one to choose, I felt it would definitely offer me what I was looking for.

Funny you should say that, that's the way I feel about Tiffany.com.

 

[Aegean]

There are also studies that show DNs are cognitively very important

Well perhaps, but I was referring to search results on Google.

 

[olebean]

Well perhaps, but I was referring to search results on Google.

So was I, whether they are less or more significate is a different issue..

 

[Aegean]

You've lost me mate, sorry.

 

[olebean]

You've lost me mate, sorry.

I'm saying you cannot scientifically differentiate the contribution of SEO, SEM, web development, DNs, consumer behaviour and revenues, any attempt will be ridiculed as insignificant compared to number of registrable DNs.

 

[Aegean]

Well I dont agree I'm afraid, studying consumer behaviour and action patterns is something almost all large commercial online companies do. Thats why we paid a lot of money for the information, so I see it as highly relevant. We used outside information for things like serps, and conducted our own analysis for our on-site consumer behaviour, thats what dictates what happens with the site. I remember the study specifically, thats why I replied to doodlebugs thread, the bottom line is that whilst some people may take note of the domain name, its the title and description that dictate almost all CTR with general consumers.

 

[websaway]

I was Googling for engagement rings and at number 5 is engagemantrings.org.uk, it might have been at number 5 but because it had my search term as the domain I felt drawn to it, putting my domains connection aside and just being an online consumer it did make feel like it was the right one to choose, I felt it would definitely offer me what I was looking for.

1,2 and 3 are brand names even 1 well known jewellery yet I still clicked the generic and 4 as the word diamond in it yet I still clicked the generic which matched my search term.

On a side note, putting my consumer head on it really didn't matter that it was .org.uk.

are you saying it's a typo engagemantrings.org.uk as opposed to engagementrings.org.uk

 

[websaway]

Yes mate, I'm not disagreeing with what you said, its just in the domain world a lot of emphasis seems to be placed on the displayed domain, I simply meant that I don't believe most consumers or 'normal' Google users would look at the domain, they look at the title and some at the description.

When I worked for B&Q we paid for a lot of very expensive studies on subjects just like this and actual user actions were very interesting. It shows that (and I know this sounds obvious) if you give users what they are looking for in both the title and description, perhaps with an added incentive like "we have 30% off all our engagement rings", it will increase CTR.

I assume thats your own site and if so, well done - a very good position.

I cannot believe that a disagreement has developed as to the merits of the domain name when it's No 5 on google.

 

[olebean]

Well I dont agree I'm afraid, studying consumer behaviour and action patterns is something almost all large commercial online companies do. Thats why we paid a lot of money for the information, so I see it as highly relevant. We used outside information for things like serps, and conducted our own analysis for our on-site consumer behaviour, thats what dictates what happens with the site. I remember the study specifically, thats why I replied to doodlebugs thread, the bottom line is that whilst some people may take note of the domain name, its the title and description that dictate almost all CTR with general consumers.

which goes back to what i've said... there is no linear relationship between one element of organisation e-reources, consumer behaviour and revenue, even through searches. I've read many pieces of MR, you cannot generalise one piece of flawed market research, no matter how much was paid.

 

[doodlebug]

Aegean you make some good points about about title and description, so if you add that with a generic and an offer such as 30% off then it could give a nice CTR

Websaway that was my mistake, my typo and not the domains

 

[rob]

Can I just say welcome back olebean - forum has been missing input like yours!

 

[websaway]

Aegean you make some good points about about title and description, so if you add that with a generic and an offer such as 30% off then it could give a nice CTR

Websaway that was my mistake, my typo and not the domains

Yes I gathered that after googling

 

[grantw]

Can I just say welcome back olebean - forum has been missing input like yours!

Yeh, welcome back olebean!!

Grant

 

[olebean]

haha thanks Rob and Grant, i don't want to hijack the thread... i hope all is great with everyone...