Shaken - posh cocktails via subscription model

bonusmedia · Mar 10, 2015

https://www.shakencocktails.com/

Up for investment at Seedrs:
https://www.seedrs.com/startups/shaken-cocktails

Valuation seems a bit high at £1.1M but they do have an impressive team.
Suspect they will do well.

Incidentally the boss has an excellent moustache

ian · Mar 10, 2015

I wasn't keen on this one when it was first launched; still not. Very niche market, difficult to monetise, and I'm not sold on the subscription led platform yet.

bonusmedia · Mar 10, 2015

Well, it's convinced me enough to sign up, if not to invest. Not that it took much, I signed up for Graze and Pact straight away too and I like cocktails

If I buy a load of booze in I'm liable to get pissed, I like the idea of having just enough for a couple of quality drinks, and the idea of trying new ones.

It's not mass market but the niche is big enough, I reckon - guess we'll find out

accelerator · Mar 10, 2015

£24 a month seems quite expensive as a monthly expense.

It's a fun idea, but I think they will encounter difficulty getting enough people to sign up. There are lots of cocktail recipes available for free online, you can just use them, and buying your own spirits will be much better value. I can't see this being viable. Sorry, I would not invest. Good luck to them though.

Rgds

accelerator · Mar 10, 2015

Also, £60k for 5% equity? I'm out.

bonusmedia · Mar 10, 2015

I'm not here to sell it but remember what we were saying about the luxury market the other day... and remember they only need a few thousand customers.

A lot of subscription models rely on huge scale, this one is high margin

accelerator · Mar 10, 2015

I'm happy to be proven wrong, but I don't see it working. The kind of people that are dedicated enough to make cocktails will have a selection of spirits at home. There's also the hassle of being in for the delivery every month. It's not like graze where it goes through the letterbox.