Hi everyone.
I'll go ahead and answer this in the forum.
There are criteria for choosing Top Domains as well as brokered auctions. The criteria, however, may be different.
In choosing Top Domains, our staff members look at length, language, extension, how well it does in parking (sometimes not applicable), nature, and a few other things. In the end, however, we have to have a feeling about it. If we think the name has intrinsic value, is catchy, or could sell easily, we'll poll the other staff members, see what they think, and add the domain to the Top Domains section.
The brokered auctions are a bit different. The industry and demand for domains change constantly. It could be that our brokers know that there is demand for a certain type of domain and will enter that domain into a brokered auction, even though this domain is not a "top" domain. There are other domains which are listed in the Top Domains section that our brokers may have doubts about entering into the brokered auction due to salability.
With marketplace auctions (where the domain first receives a bid), we know that the auction will end in a sale. The negotiated bid acts as the reserve price.
Brokers are keen to enter domains into an auction without a previous bid only if they are sure the domain will meet its reserve. We are new to this and as such, there is sometimes a learning curve.
What we don't want is a huge list of brokered auctions. This means that potential buyers have to really search for domains and sellers have a lower chance of actually selling in an auction. This would be a bad situation. Keeping a shorter list of brokered auction domains ensures that the list is easier to search through for buyers and that the domains have a higher chance of selling.
It would be great to have every domain in an auction, but doing that would undermine the auction system.
I hope this information helps clear up why our brokers accept some domains into the auction and not others.
If you have further questions about this, please let me know.
Kind regards,
Brad
[email protected]
lol
