If *you* don't know that the domain is worth to you it's going to be virtually impossible for anyone else to tell you.
Simply though - how much money do you think you can generate with it either via development or sale? Then bid below that value.
Do you have a use for the domain (beyond resale) i.e. something to develop on that name/brand ?
It's a US car brand (that does sell over here) with lots of trademarks - the .com is used, the .co.uk doesnt appear to resolve - so whomever owns that doesnt think it was worth a fiver to also have the .uk