£4.6m+ sale

[BREWSTERS]

Just seen this on thedomains.com

http://www.thedomains.com/2010/11/1...ce-co-uk-healthinsurance-co-uk-savings-co-uk/

Would they have been better selling individually?

 

[Edwin]

Current value of money probably comes into it. 5 mil give or take as a lump sum may open up new avenues of development/investment that a drip-drip of sales might not, even if the latter might fetch more. And even that's not clear if you think about the average sales price...

 

[rob]

Considering you could buy Earlsdon for a quid they have done well

Nice sale, nice buy.

 

[JMOT]

Holy freeking cow...

 

[Pred]

we were discussing this a while back weren't we?
when would an enduser who gets it bowl in and buy up a block of the best domains
just happened and they aint coming back on market

i wouldn't call moneysupermarket a typical enduser though, they obviously get it and know the power of online
its all they are

great sale and another one to point buyers too, along with cruises etc
more info would be good.
mainstream will report this also hopefully and break it down and mention the actual domains

 

[rob]

when would an enduser who gets it bowl in and buy up a block of the best domains
just happened and they aint coming back on market

Nail on the head.

Long term this will look even better for MSM.

 

[tifosi]

"you gotta know when to hold em, know when to fold em, know when to walk away, know when to run..."

The buyer is online savvy, and the seller was smart to do the batch deal. Good for the UK market, but not one to be matched for some while if ever!

Sort of reminds me of the Underground group buying up all the top sports single generics.

S

 

[TinkyWinky]

That all .... seriously... I heard a few years back this portfolio had an offer of £8m and that was turned down... viscous rumours maybe - but £5m is pocket money for a company captialised at £300m plus with some great cashflow.

For a few months work they can easily bring in £2m+ a year with current traffic, increased rankings as they start adding IBL's, and of course adding more specific niche areas to their sales...

Mortgages.co.uk
CreditCards.co.uk
LifeInsurance.co.uk
HealthInsurance.co.uk
CarFinance.co.uk
Savings.co.uk

Read it and weep...

Oh yes - at the same time they protect their market that little bit more from Meerkats and the such like.

A steal IMHO.

TW

 

[Pred]

this must have been a distress sale or the sellers wife must have expensive tastes!
(think 'brassed off' , 'she's out there spending!' ) awesome film

anyway, fact they're developed sites

"Welcome to Mortgages.co.uk, your comprehensive online UK mortgage portal. We have over 3,700 pages of information, news, questions & answers and glossary sections, with separate areas for remortgages, buy to let, commercial mortgages, international mortgages, inheritance tax and how to make a will."

they sold for pennies in the pound imho

any top banking execs who read the sale report after the event and could have done a major buy for their respective banks need to stick their thumb up their ass and hand in their p45's imho
they've had 14 years to get it. at least

 

[BREWSTERS]

That all .... seriously... I heard a few years back this portfolio had an offer of £8m and that was turned down... viscous rumours maybe - but £5m is pocket money for a company captialised at £300m plus with some great cashflow.

For a few months work they can easily bring in £2m+ a year with current traffic, increased rankings as they start adding IBL's, and of course adding more specific niche areas to their sales...

Mortgages.co.uk
CreditCards.co.uk
LifeInsurance.co.uk
HealthInsurance.co.uk
CarFinance.co.uk
Savings.co.uk

Read it and weep...

Oh yes - at the same time they protect their market that little bit more from Meerkats and the such like.

A steal IMHO.

TW

The deal could be worth upto £9m according to the article.

 

[rob]

It makes you think what a consortium of 15-20 domainers could purchase and work on...

 

[BREWSTERS]

It makes you think what a consortium of 15-20 domainers could purchase and work on...

Too many cooks....look what happened with cowboys.com

 

[cm1975]

It interesting to see this happen. I met a couple of the guys from FSN a couple of years ago and was involved in a project that ran in partnership with them. There were changes at our end that ended the relationship, but the guys I met seemed incredibly nice chaps, so well done to them!

 

[JamesTuplin]

Excellent buy for MoneySuperMarket .

TBH suprised they didnt sell for more. Lifeinsurance.co.uk could quite easily earn them x,xxx per sale

Nice to see the domains go to a good home.

 

[disruptive]

They sold to the Haggle Daddy! Nice sale. None too shabby.

 

[mojoco]

They sold to the Haggle Daddy! Nice sale. None too shabby.

Who is the haggle daddy ?

 

[James]

It's a bit bizarre that this has been reported as a domain sale, when in fact it wasn't. It was a sale of very profitable websites. I happen to know that mortgages.co.uk on its own generated well into mid-six figures per year. I am not sure what the other sites made.

I wouldn't rule out a UK company spending this kind of money on undeveloped domain names, but that really hasn't happened here.

 

[Ashton]

Good point james, I actually affiliate with a couple of there sites myself and know they do pretty well! Which brings more questions to the table.

 

[wb]

I'm glad James brought that up. I just read through the thread comments and was surprised nobody else has mentioned it so was about to comment on the same point - more of a company sale than just a domain one.

 

[cm1975]

It's a bit bizarre that this has been reported as a domain sale, when in fact it wasn't. It was a sale of very profitable websites. I happen to know that mortgages.co.uk on its own generated well into mid-six figures per year. I am not sure what the other sites made.

I can understand what you mean. I would imagine there were might have been some contracts with third parties for lead generation?!? If so, there might need to be some business continuity and it should be viewed as a sale of the websites. If not, and Money Supermarket do not keep those developed websites live, then is it not just a sale of the domain names?

It will be interesting to see what happens to them!