I Still Think Local-Language Domains Get Dismissed Too Quickly

[NiceNICDomainServerNiceNICDomainServer is verified member.]

A lot of domain conversations still seem to assume that the “default smart choice” must be something English-first, even when the actual audience clearly isn’t. That’s why I think local-language domains still get dismissed too quickly in end-user discussions. I’m not saying they’re the right fit for every brand, obviously, but in markets where language fit and memorability matter more than international neutrality, they often make more sense than people give them credit for.

Curious whether others here are seeing more genuine end-user use cases now, or whether most demand is still mainly investor-side.

 

[HelmutsHelmuts is verified member.]

if this is about IDN domains - the problem starts with customers that don't speak that language and don't have keyboards that support that specific character set.

.. for example, if someone gives me a business card that has an IDN domain as the website and part of email (let us say, in Arabic, Chinese or Hebrew > I will not be able to check the website nor send them an email

.. domains that use Latin characters and names in local language aren't a problem at all. .. is it?

 

[NiceNICDomainServerNiceNICDomainServer is verified member.]

if this is about IDN domains - the problem starts with customers that don't speak that language and don't have keyboards that support that specific character set.

.. for example, if someone gives me a business card that has an IDN domain as the website and part of email (let us say, in Arabic, Chinese or Hebrew > I will not be able to check the website nor send them an email

.. domains that use Latin characters and names in local language aren't a problem at all. .. is it?

Yeah, IDNs come with a few extra usability issues.

 

[HelmutsHelmuts is verified member.]

Yeah, IDNs come with a few extra usability issues.

100% .. actually, do you have an IDN (Chinese) for your own brand? .. curious

 

[cloudcloud is verified member.]

language fit and memorability matter more than international neutrality, they often make more sense than people give them credit for.

It's the people that give them or do not give them credit. So if they don't give them credit, who do you want to care about them?

 

[NiceNICDomainServerNiceNICDomainServer is verified member.]

100% .. actually, do you have an IDN (Chinese) for your own brand? .. curious

Haha, not yet for our own Chinese brand IDN.

It's the people that give them or do not give them credit. So if they don't give them credit, who do you want to care about them?

Fair point. If the people who actually need to remember, type, or trust the domain do not give it credit, then it probably does not have much value.