sunny.co.uk

[boxerdog]

I saw an advert last night for Sunny.co.uk what a great name I thought for a holiday site, I cant believe its for payday loans!

 

[khalid]

waste of a name imo

 

[Retired_Member38]

waste of a name imo

imo its anything but a waste of a domain - Google are cracking down on the niche and its being manually monitored / sites removed etc. So the 'real' sites now need to try and differentiate themselves from the crap ones in every way possible - having their site on a great domain is a good way to create a decent impression right off the bat when the inevitable manual review comes.

 

[khalid]

what has the sun and loans got to do with each other?

 

[boxfish]

what has the sun and loans got to do with each other?

Cue a long list of brand names that have nothing to do with the product/service.

 

[Retired_Member38]

Cue a long list of brand names that have nothing to do with the product/service.

Well exactly... there is no relevance between the generic domain and the product being offered on it. Which is exactly what thousands of other businesses are doing with generic domains, I don't think it was even thread worthy really.

And if the reason for the thread creation was a dislike of payday loans... then it would have been better not posted at all as this thread only helps Sunny.co.uk

 

[khalid]

just my opinion but i find it annoying when generics and brands don't match.

sunshine.co.uk is for holidays
wonga.co.uk is for money
cruise.co.uk is for cruises

just my opinion

 

[boxerdog]

I don't have any problems with payday loans in the slightest, its got nothing to do with that, i was just shocked to see the name being used for something non holiday related.

 

[Retired_Member38]

Looks like it sold for £9000 in 2008.

 

[Blossom]

just my opinion but i find it annoying when generics and brands don't match.

sunshine.co.uk is for holidays
wonga.co.uk is for money
cruise.co.uk is for cruises

just my opinion

Yeah, I always find it really annoying when I go to Apple.com and find it's not a greengrocers. And then the disappointment is doubled when I go to Amazon.co.uk and it's not actually a UK rainforest. Totally misleading.

 

[websaway]

just my opinion but i find it annoying when generics and brands don't match.

sunshine.co.uk is for holidays
wonga.co.uk is for money
cruise.co.uk is for cruises

just my opinion

and amazon is for water ?

S*nny is a good name for suggestion as to the benefit of the product.

As is Nice for cakes, secure for locks, smooth for motoring etc. etc.
Just makes branding more expensive.

I do think a name should be descriptive, memorable and logo friendly to be perfect for purpose.

 

[namealot]

Because those that use the services have little sunshine in there lives and sunny conjures up image of what many look forward to a sunny day, I suppose miserable and wet might be a more relevant outlook for those that are using its services but doesn’t really sell it ?

 

[bulkcorn]

Yeah, I always find it really annoying when I go to Apple.com and find it's not a greengrocers. And then the disappointment is doubled when I go to Amazon.co.uk and it's not actually a UK rainforest. Totally misleading.

:lol:

No Moon Pigs at MoonPig either! Nothing could be more disappointing! :lol:

 

[aZooZa]

IMO sunny.co.uk is brandable for anything with an owner who has vision.

Perhaps not a site for hurricane chasers or death row stories at the extreme end of the small negative possibilities...

 

[websaway]

I think small businesses just don't get it, especially real world business.
A short memorable descriptive word with a carefully thought out logo would be a best case marketing partner.

I also think small business are easily lead by people who are just interested in them short term, a good name needs focus and carry through.

A domain name can be much more important than a trade name but I think the two have got muddled up.

 

[aZooZa]

I think if one has no foresight or marketing smarts, the internet is not a space to be in.

 

[websaway]

Problem is, to advise people the best way to do things is often not the most profitable for the advisor.


Advisor.
why pay £xxxx for the domain name sunny co.uk when you can register sunnyconservatoriesandwindowsinlondon.co.uk for £10 (and spend the savings with me)
Trouble is when the advisor is history, what's the business left with.

 

[aZooZa]

I think my last comment suggests that you need to be your own advisor. There's a lot of 'mustard to be cut' in this game, and if, as an individual you have to rely on advisors and have no gut instinct, you're doomed.

 

[websaway]

I think my last comment suggests that you need to be your own advisor. There's a lot of 'mustard to be cut' in this game, and if, as an individual you have to rely on advisors and have no gut instinct, you're doomed.

I do agree but where the consumer loses is that

" change suites an industry, not the consumer"

Therefore the consumer is a small boat on a choppy sea.
If you keep changing things in the interests of "advancement" the consumer is left confused and vulnerable.

 

[aZooZa]

I thought we were talking about purveyors, not consumers? It's up to the purveyors to provide the services that the consumers have access to. I simply said that I thought 'sunny' was eminently brandable other then in a few extreme cases, for which I gave a couple of trite examples.

Not looking to pick an argument or spark a philosophical debate, but I'm just replying to the OP with my views.